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News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
BOCA RATON, Fla. - Ask a simple question and Members Insurance Services says it gets a huge response. Playing off an idea from one MIS owner/partner Sarasota Coastal Credit Union CEO Tom Randle to have credit union employees wear t-shirts that say "Ask me about insurance", MIS marketing department came...
FORT WORTH, Texas - For its 75th anniversary celebration Unity One Federal Credit Union is bringing the movies to its members. Launched earlier this year, the "Unity One is your ticket to the movies" campaign offers members the chance to win a grand prize of a complete Home Theatre System...
GELNDALE, Calif. - A 65th Anniversary 1ST CITY SAVINGS Federal Credit Union birthday cake not only got members talking but resulted in $9.5 million in auto loans. As part of its two-month "Have your cake and Drive it too" campaign, a birthday cake designed by Stockton, California-based marketing firm Andermahr...
RIVERSIDE, Calif. - When Riverside County's Credit Union says "people come first" it means it and has opted to feature 16 of its 70,000 members as part of its new brand campaign. The "Makes Perfect Sense" brand campaign kicked off in May and real people from the Riverside County community...
DALLAS - Southwest Corporate FCU sent out hundreds of trees to credit unions during the month of April to draw attention to the thousands of trees it helps to preserve annually through its recycling program and its recent development of imaging services that helps reduce dependency on paper. Timed to...
RIVERSIDE, Calif. - Look out Katie and Matt because Riverside County's Credit Union's own Mark and Ricki are moving in. During a recent Orange Blossom Festival, RCCU President/CEO Mark Hawkins and Vice President Marketing/Business Development Ricki McManuis made their first television debut as hosts of the festival's Market Street Parade....
COLUMBUS, Ohio - Online marketing resource, ItsProfound.com recently celebrated its first anniversary. Since its launch in February 2001, ItsProfound.com has featured over 120 successful marketing campaigns from credit unions all across the nation. Each featured campaign includes an in-depth campaign narrative including specific information on the target audience, the offer,...
PASEDENA, Calif. - Wescom Credit Union is headed on air. As the corporate sponsor of public radio station KPCC 89.3FM, WCU will air announcements on KPCC and participate in select events organized by the station. "Public radio is supported by listeners and promotes consumer education and the public interest," said...
WASHINGTON - The New York State Credit Union League's efforts to keep its credit unions and the general public informed after the September 11 attacks won one of the over 300 CUNA Marketing Council's Annual Diamond Awards this year. Using primarily its Web site but also its newsletters and quarterly...
WEST PALM BEACH, Fla. - Given the increasingly aggressive financial services landscape, credit unions are constantly challenged to develop innovative ways to stand out. The year 2001 marks the CU brand push where marketing is pivotal in helping today's credit unions differentiate themselves from the competition. Today's CU promotional materials...
From Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom TransUnion
What if you could get your offer to consumers before the competition?
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Alogent
Managing deposits effectively is more crucial than ever to keep pace with member expectation. Discover how a transaction level approach to deposit automation delivers unmatched speed, a lower risk for fraud, and reduced operating costs.
Download ResourceFrom Alogent
Explore how cloud-based solutions revolutionize deposit management and transaction processing for credit unions. Download the white paper now!
Download ResourceFrom Alogent
Enhance your credit union’s security with a comprehensive approach to check fraud mitigation. Discover how built-in capabilities safeguard both your organization and your members.
Download ResourceFrom Alogent
Access this white paper to discover how modern technology is revolutionizing payment experiences while lowering operational costs.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Open Lending
Millennials and Gen Z consumers represent a significant opportunity for credit union lenders. This report uncovers key trends and insights about their credit outlook and how to capture their long-term value.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom LendKey
Discover what network lending is and how it empowers credit unions to efficiently manage liquidity, leverage technology for seamless loan transactions, and thrive in an evolving economic environment.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Open Lending
This white paper offers credit unions a strategic advantage with insights for planning and exploring new opportunities in the evolving automotive financing landscape. Leverage this information to contribute to the long-term success and sustainability of your credit union in 2024.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom TransUnion
What if you could get your offer to consumers before the competition?
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Alogent
Managing deposits effectively is more crucial than ever to keep pace with member expectation. Discover how a transaction level approach to deposit automation delivers unmatched speed, a lower risk for fraud, and reduced operating costs.
Download ResourceFrom Alogent
Explore how cloud-based solutions revolutionize deposit management and transaction processing for credit unions. Download the white paper now!
Download ResourceFrom Alogent
Enhance your credit union’s security with a comprehensive approach to check fraud mitigation. Discover how built-in capabilities safeguard both your organization and your members.
Download ResourceFrom Alogent
Access this white paper to discover how modern technology is revolutionizing payment experiences while lowering operational costs.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Open Lending
Millennials and Gen Z consumers represent a significant opportunity for credit union lenders. This report uncovers key trends and insights about their credit outlook and how to capture their long-term value.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom LendKey
Discover what network lending is and how it empowers credit unions to efficiently manage liquidity, leverage technology for seamless loan transactions, and thrive in an evolving economic environment.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Open Lending
This white paper offers credit unions a strategic advantage with insights for planning and exploring new opportunities in the evolving automotive financing landscape. Leverage this information to contribute to the long-term success and sustainability of your credit union in 2024.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
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