News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
DEARBORN, Mich. - For DFCU Financial, educating youth takes many forms-including a green thumb. The $1.6 billion credit union has sponsored a hands-on science education program called TreeKeepers Kids organized by the non-profit organization The Greening of Detroit. The TreeKeepers Kids Program is an integrated, hands-on environmental education program that...
NEW ORLEANS, La. -The Louisiana Credit Union League has recently recognized eight credit unions with Excellence in Marketing Awards for outstanding credit union marketing and communication efforts. The Louisiana Credit Union League's Excellence in Marketing Awards recognize outstanding credit union marketing and communications efforts - the best newsletter, best annual...
FAIRBORN, Ohio - Wright-Patt Credit Union recently played host to a live national radio broadcast of The Clark Howard Show, which airs on local station News Talk 1290 WHIO-AM. Howard, a leading consumer advocate brought his show to the credit union's Fairborn branch and during the hour-long live broadcast Howard...
CHARLOTTE, N.C. - Bank of America is positioning itself as the "Official Bank of Baseball" by inking a deal with Major League Baseball Properties, Minor League Baseball and Little League Baseball. Under the five-year agreement with MLB Properties, which begins immediately Bank of America will receive exclusive rights in the...
MONTEREY PARK, Calif. - With gas prices skyrocketing, Energy First Credit Union (EFCU) is doing its part for the environment and members' wallets with a new Natural Gas Vehicle (NGV) auto loan promotion. Working with the Gas Company, a division of Sempra Energy, the $399 million credit union developed a...
PLYMOUTH, Mich. - The Michigan Credit Union Marketing Alliance and Cooperative Advertising Task Force have selected Bloomfield Hills, Michigan-based BERLINE Advertising Agency to revamp the state's credit union cooperative advertising program. "This is an important step in the process of revitalizing the statewide cooperative advertising program," said Michigan CUMA Chairman/...
WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently elected members of its board of directors. The following officers have been elected to the 2004-2005 board: Cabrillo CU VP Marketing Anne Upson-Legg, chair; Redwood CU Marketing Manager Kate Kelly, chair-elect; and Energy First CU VP Marketing Darlene Diamond,...
WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently kicked off the first in a series of free educational Webinars for its members. The first Webinar, entitled Marketing Muscle for Lenders-Creating Your Competitive Edge was presented by CUNA Mutual Group Director of Brand Strategy/Consulting Deborah Watterson and featured...
WEST PALM BEACH, Fla. - Experts say the quickest route to reaching younger members is through financial literacy efforts. "One myth is that youth programs have to be elaborate," said Raleigh-North Carolina-based State Employees Credit Union Senior Vice President Education Services Leigh Brady. "It just isn't true-any and everything you...
BROCKTON, Mass. - Credit unions interested in emphasizing the good they do in communities may want to consider following HarborOne Credit Union's lead. The over $1 billion credit union is making sure that local officials and consumers know just how deeply it's involved in the community with a special community...
From Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Alogent
Check fraud is skyrocketing--and it’s hitting credit unions hard. This infographic outlines actionable strategies to detect and stop fraud at the moment of deposit, across all channels.
Download ResourceFrom Melissa
Is fraud threatening your credit union? Discover actionable tips to safeguard systems, data, and trust. Learn fraud prevention strategies now.
Download ResourceFrom Melissa
As credit union membership increases across the nation fraud is happening more often with increasing costs. To strengthen your CU’s defenses discover five critical capabilities you should understand to ensure your fraud solution closes security gaps.
Download ResourceFrom Blend
With more digital challengers on the rise, credit unions face increased pressure to attract and retain loyal customers. To stay competitive, it’s vital to streamline account opening processes and enhance digital banking experiences. This guide explores three key strategies to drive deposit growth and customer retention.
Download ResourceFrom Velera
Fraud is evolving, and so should your strategy. This guide explores how a multi-layered fraud mitigation approach can help credit unions proactively prevent payments fraud, safeguard members, and strengthen trust--all while streamlining fraud detection.
Download ResourceFrom Alogent
This eBook offers some best practices for efficient exception tracking along with basic definitions.
Download ResourceFrom Alogent
Credit unions thrive on member relationships, but outdated systems and processes often get in the way. This white paper explores the benefits of a person-centric approach and how it can help your organization thrive.
Download ResourceFrom Alogent
Streamline receivables, reduce manual tasks, and improve cash flow with advanced lockbox solutions tailored for your credit union’s needs - inclusive of paper and electronic workflows.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceFrom Alogent
Managing growing volumes of digital and physical information is becoming more of a challenge for credit unions. Discover a solution that simplifies workflows, ensures compliance, and enhances service delivery. Learn how to increase efficiency, secure data, and improve member experiences.
Download ResourceFrom Velera
Members make payment decisions based on more than just convenience--psychological factors play a crucial role. Learn how to align your credit union’s strategies with member mindsets to enhance engagement, encourage loyalty, and drive sustainable growth. Discover key insights from new research that can help you connect with members in more meaningful ways.
Download ResourceFrom Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceFrom Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Alogent
Check fraud is skyrocketing--and it’s hitting credit unions hard. This infographic outlines actionable strategies to detect and stop fraud at the moment of deposit, across all channels.
Download ResourceFrom Melissa
Is fraud threatening your credit union? Discover actionable tips to safeguard systems, data, and trust. Learn fraud prevention strategies now.
Download ResourceFrom Melissa
As credit union membership increases across the nation fraud is happening more often with increasing costs. To strengthen your CU’s defenses discover five critical capabilities you should understand to ensure your fraud solution closes security gaps.
Download ResourceFrom Blend
With more digital challengers on the rise, credit unions face increased pressure to attract and retain loyal customers. To stay competitive, it’s vital to streamline account opening processes and enhance digital banking experiences. This guide explores three key strategies to drive deposit growth and customer retention.
Download ResourceFrom Velera
Fraud is evolving, and so should your strategy. This guide explores how a multi-layered fraud mitigation approach can help credit unions proactively prevent payments fraud, safeguard members, and strengthen trust--all while streamlining fraud detection.
Download ResourceFrom Alogent
This eBook offers some best practices for efficient exception tracking along with basic definitions.
Download ResourceFrom Alogent
Credit unions thrive on member relationships, but outdated systems and processes often get in the way. This white paper explores the benefits of a person-centric approach and how it can help your organization thrive.
Download ResourceFrom Alogent
Streamline receivables, reduce manual tasks, and improve cash flow with advanced lockbox solutions tailored for your credit union’s needs - inclusive of paper and electronic workflows.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceFrom Alogent
Managing growing volumes of digital and physical information is becoming more of a challenge for credit unions. Discover a solution that simplifies workflows, ensures compliance, and enhances service delivery. Learn how to increase efficiency, secure data, and improve member experiences.
Download ResourceFrom Velera
Members make payment decisions based on more than just convenience--psychological factors play a crucial role. Learn how to align your credit union’s strategies with member mindsets to enhance engagement, encourage loyalty, and drive sustainable growth. Discover key insights from new research that can help you connect with members in more meaningful ways.
Download ResourceFrom Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceFrom Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download Resource