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News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
WEST PALM BEACH, Fla. - Marketing executives do not have it easy, and given the intensified competition they are facing ever-growing challenges. A recent American Management Association survey finds that marketers feel that their most formidable challenges are found within their own organizations. Despite this, marketers said they fully accept...
DALLAS - Southwest Corporate Federal Credit Union hopes credit unions get "smart" about checking. The $7 billion corporate has unveiled the Smart Checking Campaign, which features four new "virtual" marketing kits to help credit unions promote their checking programs. The campaign is built around the concept that credit union checking...
NEW YORK - The latest "bad" word doesn't have four letters but only three -O-L-D. Surprising recent statistics show that maturity is in. Don't even think about calling these consumers over the age of 50 old. According to RoperASW research, the older mature consumers get, the higher they set the...
MAPLE GROVE, Minn. - Residents here are invited to pull out their finest attire, shine their shoes and put on their top hats by Firstel Federal Credit Union to celebrate not only a new community charter but the launch of a new name-TopLine Federal Credit Union. "Our goal is to...
SAN ANTONIO, Texas - The best compliment for the Alamo Chapter of Credit Unions is locals commenting that credit unions seem to be everywhere. What started in 1997 as a counterattack to banker mudslinging has grown into an annual multifaceted credit union awareness event. "When bankers first got into the...
PEWAUKEE, Wis. - Wisconsin credit unions have tapped Green Bay Packers Place Kicker Ryan Longwell to encourage families here to talk about money and credit unions. And the timing could not be better. Considered by some sports fans as the "little engine that could" in the NFL, the Packers recently...
LOWELL, Mass. - When residents here think of joining a financial institution, Jeanne D'Arc Credit Union wants to be the automatic first choice. To help make the hope a reality, JDCU is launching its most aggressive brand campaign to date. "We did some focus groups and we were not growing...
HUNTINGTON BEACH, Calif.- Monster trucks, the Playboy X-treme team and a $556 million federal credit union? As odd as it may sound, the combination helped make nuVision Financial Federal Credit Union's Xtreme Loans campaign kick-off an "extreme" success. With a recent name change in February, (the credit union was formerly...
WEST PALM BEACH, Fla. - We've heard it all before, "What's in a name?" According to experts, the one thing that should be in a name is your brand and if you have a tagline make sure it stands for something your credit union can deliver. Sometimes it takes a...
WEST PALM BEACH, Fla. - From new competitors cropping up everywhere, branding buzz, and determining if or how CRM will be used - it is not easy being a credit union marketer especially during these trying economic times. Credit Union Times has reached out to marketers across CU-land to find...
From Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom Open Lending
Millennials and Gen Z consumers represent a significant opportunity for credit union lenders. This report uncovers key trends and insights about their credit outlook and how to capture their long-term value.
Download ResourceFrom Alacriti
Discover how Greater Nevada Credit Union (GNCU) increased loan payment volume by over 431% while reducing call center volume by 61% with a modern digital payment solution.
Download ResourceFrom Auvik
Uncover hidden risks in your SaaS environment and protect your CU from unauthorized applications. Learn how to gain visibility into SaaS usage, secure user access, and minimize security vulnerabilities.
Download ResourceFrom Alacriti
Learn how modern reporting tools can empower your credit union to monitor payment trends, manage staffing needs, improve overall efficiency, and enhance your member experience.
Download ResourceFrom Trellance
As AI takes its place as a major technology, your credit union can’t afford not to invest. This comprehensive guide provides a roadmap to integrate and implement AI at your credit union to continue providing the level of service your community relies on.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom LendKey
Discover what network lending is and how it empowers credit unions to efficiently manage liquidity, leverage technology for seamless loan transactions, and thrive in an evolving economic environment.
Download ResourceFrom Auvik
This article explores 50 eye-opening statistics and trends about shadow IT and its growing impact of unmanaged SaaS applications on your credit union’s security and efficiency. Equip yourself with knowledge to address the challenges and enhance your IT strategy.
Download ResourceFrom Auvik
When credit unions can streamline operations, capture cost savings and spend less time on administrative tasks, they can focus their time and savings towards enhancing the member experience and growth. This case study outlines how to achieve this by managing your software applications, associated license waste and controlling shadow IT.
Download ResourceFrom CPI
We worked with an independent researcher to conduct an online survey of over 2000 credit and debit card users to find out how people pay everyday. Download the results!
Download ResourceFrom Laserfiche
Discover the latest research into information management, digital transformation, and member experience challenges facing credit unions today. This report reveals best practices, key trends, and actionable strategies to optimize your operations, enhance member satisfaction, and drive growth.
Download ResourceFrom CPI
Is your credit union ready to offer instant issuance? Discover the top six reasons why a SaaS software hosting model is the ideal choice compared to Software for Purchase (SFP).
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Trellance
Becoming data-driven is a priority for most credit unions. But figuring out how is another story. Download this guide and learn how to start thinking about your data journey differently to build an effective action plan for the future.
Download ResourceFrom Trellance
Where has all the tech talent gone for credit unions? Accelerating digitization, due to factors like covid and current market conditions, will continue to bottleneck tech talent for credit unions into the foreseeable future. This white paper explores how you can address the shortage and build a tech talent force for your credit union.
Download ResourceFrom Auvik
Shadow IT can be tricky to manage alone at your financial institution, so we’ve built this eBook to help you out.
Download ResourceFrom Melissa
Download this white paper and discover how advanced eIDV (electronic identity verification) technologies can safeguard your credit union against escalating fraud threats.
Download ResourceFrom Melissa
Discover how KYB (Know Your Business) strategies can add a crucial layer to your financial risk management, ensuring compliance and protecting against fraud in your business relationships.
Download ResourceFrom State National
Worried that Collateral Protection Insurance (CPI) on a borrower’s loan might increase the likelihood of default? Good news - it’s actually an opportunity to protect your members.
Download ResourceFrom State National
Are your credit union’s partnerships enabling growth or hindering your success? Explore the importance of high-value partners in navigating the complexities of the digital age with confidence to effectively serve your members.
Download ResourceFrom State National
Based on new Filene research, AI is, unsurprisingly, at the top of credit union leaders’ minds this year. Explore the obstacles and opportunities presented by AI, how it’s being used in credit unions, and steps to build your own AI roadmap.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom State National
By harnessing the power of data, credit unions can enhance their services, optimize operations, and better serve their members. Here are 9 FAQs and answers about using predictive data.
Download ResourceFrom State National
As economic experts scrutinize current data and trends, they predict that the path ahead is likely to have its share of obstacles. This white paper outlines strategies to monitor and navigate various risk factors impacting auto financing to better protect your credit union.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Melissa
Did you know the risk for member turnover drops from 50% to 25% when a member has two or more products with your credit union?² This whitepaper outlines the critical role that clean data plays in helping your credit union retain and grow membership.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom Open Lending
Millennials and Gen Z consumers represent a significant opportunity for credit union lenders. This report uncovers key trends and insights about their credit outlook and how to capture their long-term value.
Download ResourceFrom Alacriti
Discover how Greater Nevada Credit Union (GNCU) increased loan payment volume by over 431% while reducing call center volume by 61% with a modern digital payment solution.
Download ResourceFrom Auvik
Uncover hidden risks in your SaaS environment and protect your CU from unauthorized applications. Learn how to gain visibility into SaaS usage, secure user access, and minimize security vulnerabilities.
Download ResourceFrom Alacriti
Learn how modern reporting tools can empower your credit union to monitor payment trends, manage staffing needs, improve overall efficiency, and enhance your member experience.
Download ResourceFrom Trellance
As AI takes its place as a major technology, your credit union can’t afford not to invest. This comprehensive guide provides a roadmap to integrate and implement AI at your credit union to continue providing the level of service your community relies on.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom LendKey
Discover what network lending is and how it empowers credit unions to efficiently manage liquidity, leverage technology for seamless loan transactions, and thrive in an evolving economic environment.
Download ResourceFrom Auvik
This article explores 50 eye-opening statistics and trends about shadow IT and its growing impact of unmanaged SaaS applications on your credit union’s security and efficiency. Equip yourself with knowledge to address the challenges and enhance your IT strategy.
Download ResourceFrom Auvik
When credit unions can streamline operations, capture cost savings and spend less time on administrative tasks, they can focus their time and savings towards enhancing the member experience and growth. This case study outlines how to achieve this by managing your software applications, associated license waste and controlling shadow IT.
Download ResourceFrom CPI
We worked with an independent researcher to conduct an online survey of over 2000 credit and debit card users to find out how people pay everyday. Download the results!
Download ResourceFrom Laserfiche
Discover the latest research into information management, digital transformation, and member experience challenges facing credit unions today. This report reveals best practices, key trends, and actionable strategies to optimize your operations, enhance member satisfaction, and drive growth.
Download ResourceFrom CPI
Is your credit union ready to offer instant issuance? Discover the top six reasons why a SaaS software hosting model is the ideal choice compared to Software for Purchase (SFP).
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Trellance
Becoming data-driven is a priority for most credit unions. But figuring out how is another story. Download this guide and learn how to start thinking about your data journey differently to build an effective action plan for the future.
Download ResourceFrom Trellance
Where has all the tech talent gone for credit unions? Accelerating digitization, due to factors like covid and current market conditions, will continue to bottleneck tech talent for credit unions into the foreseeable future. This white paper explores how you can address the shortage and build a tech talent force for your credit union.
Download ResourceFrom Auvik
Shadow IT can be tricky to manage alone at your financial institution, so we’ve built this eBook to help you out.
Download ResourceFrom Melissa
Download this white paper and discover how advanced eIDV (electronic identity verification) technologies can safeguard your credit union against escalating fraud threats.
Download ResourceFrom Melissa
Discover how KYB (Know Your Business) strategies can add a crucial layer to your financial risk management, ensuring compliance and protecting against fraud in your business relationships.
Download ResourceFrom State National
Worried that Collateral Protection Insurance (CPI) on a borrower’s loan might increase the likelihood of default? Good news - it’s actually an opportunity to protect your members.
Download ResourceFrom State National
Are your credit union’s partnerships enabling growth or hindering your success? Explore the importance of high-value partners in navigating the complexities of the digital age with confidence to effectively serve your members.
Download ResourceFrom State National
Based on new Filene research, AI is, unsurprisingly, at the top of credit union leaders’ minds this year. Explore the obstacles and opportunities presented by AI, how it’s being used in credit unions, and steps to build your own AI roadmap.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom State National
By harnessing the power of data, credit unions can enhance their services, optimize operations, and better serve their members. Here are 9 FAQs and answers about using predictive data.
Download ResourceFrom State National
As economic experts scrutinize current data and trends, they predict that the path ahead is likely to have its share of obstacles. This white paper outlines strategies to monitor and navigate various risk factors impacting auto financing to better protect your credit union.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Melissa
Did you know the risk for member turnover drops from 50% to 25% when a member has two or more products with your credit union?² This whitepaper outlines the critical role that clean data plays in helping your credit union retain and grow membership.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
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