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News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
WEST PALM BEACH, Fla. - Marketing executives do not have it easy, and given the intensified competition they are facing ever-growing challenges. A recent American Management Association survey finds that marketers feel that their most formidable challenges are found within their own organizations. Despite this, marketers said they fully accept...
DALLAS - Southwest Corporate Federal Credit Union hopes credit unions get "smart" about checking. The $7 billion corporate has unveiled the Smart Checking Campaign, which features four new "virtual" marketing kits to help credit unions promote their checking programs. The campaign is built around the concept that credit union checking...
NEW YORK - The latest "bad" word doesn't have four letters but only three -O-L-D. Surprising recent statistics show that maturity is in. Don't even think about calling these consumers over the age of 50 old. According to RoperASW research, the older mature consumers get, the higher they set the...
MAPLE GROVE, Minn. - Residents here are invited to pull out their finest attire, shine their shoes and put on their top hats by Firstel Federal Credit Union to celebrate not only a new community charter but the launch of a new name-TopLine Federal Credit Union. "Our goal is to...
SAN ANTONIO, Texas - The best compliment for the Alamo Chapter of Credit Unions is locals commenting that credit unions seem to be everywhere. What started in 1997 as a counterattack to banker mudslinging has grown into an annual multifaceted credit union awareness event. "When bankers first got into the...
PEWAUKEE, Wis. - Wisconsin credit unions have tapped Green Bay Packers Place Kicker Ryan Longwell to encourage families here to talk about money and credit unions. And the timing could not be better. Considered by some sports fans as the "little engine that could" in the NFL, the Packers recently...
LOWELL, Mass. - When residents here think of joining a financial institution, Jeanne D'Arc Credit Union wants to be the automatic first choice. To help make the hope a reality, JDCU is launching its most aggressive brand campaign to date. "We did some focus groups and we were not growing...
HUNTINGTON BEACH, Calif.- Monster trucks, the Playboy X-treme team and a $556 million federal credit union? As odd as it may sound, the combination helped make nuVision Financial Federal Credit Union's Xtreme Loans campaign kick-off an "extreme" success. With a recent name change in February, (the credit union was formerly...
WEST PALM BEACH, Fla. - We've heard it all before, "What's in a name?" According to experts, the one thing that should be in a name is your brand and if you have a tagline make sure it stands for something your credit union can deliver. Sometimes it takes a...
WEST PALM BEACH, Fla. - From new competitors cropping up everywhere, branding buzz, and determining if or how CRM will be used - it is not easy being a credit union marketer especially during these trying economic times. Credit Union Times has reached out to marketers across CU-land to find...
From Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom TransUnion
What if you could get your offer to consumers before the competition?
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Alogent
Managing deposits effectively is more crucial than ever to keep pace with member expectation. Discover how a transaction level approach to deposit automation delivers unmatched speed, a lower risk for fraud, and reduced operating costs.
Download ResourceFrom Alogent
Explore how cloud-based solutions revolutionize deposit management and transaction processing for credit unions. Download the white paper now!
Download ResourceFrom Alogent
Enhance your credit union’s security with a comprehensive approach to check fraud mitigation. Discover how built-in capabilities safeguard both your organization and your members.
Download ResourceFrom Alogent
Access this white paper to discover how modern technology is revolutionizing payment experiences while lowering operational costs.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Open Lending
Millennials and Gen Z consumers represent a significant opportunity for credit union lenders. This report uncovers key trends and insights about their credit outlook and how to capture their long-term value.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom LendKey
Discover what network lending is and how it empowers credit unions to efficiently manage liquidity, leverage technology for seamless loan transactions, and thrive in an evolving economic environment.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Open Lending
This white paper offers credit unions a strategic advantage with insights for planning and exploring new opportunities in the evolving automotive financing landscape. Leverage this information to contribute to the long-term success and sustainability of your credit union in 2024.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom TransUnion
What if you could get your offer to consumers before the competition?
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Alogent
Managing deposits effectively is more crucial than ever to keep pace with member expectation. Discover how a transaction level approach to deposit automation delivers unmatched speed, a lower risk for fraud, and reduced operating costs.
Download ResourceFrom Alogent
Explore how cloud-based solutions revolutionize deposit management and transaction processing for credit unions. Download the white paper now!
Download ResourceFrom Alogent
Enhance your credit union’s security with a comprehensive approach to check fraud mitigation. Discover how built-in capabilities safeguard both your organization and your members.
Download ResourceFrom Alogent
Access this white paper to discover how modern technology is revolutionizing payment experiences while lowering operational costs.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Open Lending
Millennials and Gen Z consumers represent a significant opportunity for credit union lenders. This report uncovers key trends and insights about their credit outlook and how to capture their long-term value.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom LendKey
Discover what network lending is and how it empowers credit unions to efficiently manage liquidity, leverage technology for seamless loan transactions, and thrive in an evolving economic environment.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Open Lending
This white paper offers credit unions a strategic advantage with insights for planning and exploring new opportunities in the evolving automotive financing landscape. Leverage this information to contribute to the long-term success and sustainability of your credit union in 2024.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
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