News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
BOCA RATON, Fla. - Ask a simple question and Members Insurance Services says it gets a huge response. Playing off an idea from one MIS owner/partner Sarasota Coastal Credit Union CEO Tom Randle to have credit union employees wear t-shirts that say "Ask me about insurance", MIS marketing department came...
FORT WORTH, Texas - For its 75th anniversary celebration Unity One Federal Credit Union is bringing the movies to its members. Launched earlier this year, the "Unity One is your ticket to the movies" campaign offers members the chance to win a grand prize of a complete Home Theatre System...
GELNDALE, Calif. - A 65th Anniversary 1ST CITY SAVINGS Federal Credit Union birthday cake not only got members talking but resulted in $9.5 million in auto loans. As part of its two-month "Have your cake and Drive it too" campaign, a birthday cake designed by Stockton, California-based marketing firm Andermahr...
RIVERSIDE, Calif. - When Riverside County's Credit Union says "people come first" it means it and has opted to feature 16 of its 70,000 members as part of its new brand campaign. The "Makes Perfect Sense" brand campaign kicked off in May and real people from the Riverside County community...
DALLAS - Southwest Corporate FCU sent out hundreds of trees to credit unions during the month of April to draw attention to the thousands of trees it helps to preserve annually through its recycling program and its recent development of imaging services that helps reduce dependency on paper. Timed to...
RIVERSIDE, Calif. - Look out Katie and Matt because Riverside County's Credit Union's own Mark and Ricki are moving in. During a recent Orange Blossom Festival, RCCU President/CEO Mark Hawkins and Vice President Marketing/Business Development Ricki McManuis made their first television debut as hosts of the festival's Market Street Parade....
COLUMBUS, Ohio - Online marketing resource, ItsProfound.com recently celebrated its first anniversary. Since its launch in February 2001, ItsProfound.com has featured over 120 successful marketing campaigns from credit unions all across the nation. Each featured campaign includes an in-depth campaign narrative including specific information on the target audience, the offer,...
PASEDENA, Calif. - Wescom Credit Union is headed on air. As the corporate sponsor of public radio station KPCC 89.3FM, WCU will air announcements on KPCC and participate in select events organized by the station. "Public radio is supported by listeners and promotes consumer education and the public interest," said...
WASHINGTON - The New York State Credit Union League's efforts to keep its credit unions and the general public informed after the September 11 attacks won one of the over 300 CUNA Marketing Council's Annual Diamond Awards this year. Using primarily its Web site but also its newsletters and quarterly...
WEST PALM BEACH, Fla. - Given the increasingly aggressive financial services landscape, credit unions are constantly challenged to develop innovative ways to stand out. The year 2001 marks the CU brand push where marketing is pivotal in helping today's credit unions differentiate themselves from the competition. Today's CU promotional materials...
From Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Alogent
Check fraud is skyrocketing--and it’s hitting credit unions hard. This infographic outlines actionable strategies to detect and stop fraud at the moment of deposit, across all channels.
Download ResourceFrom Melissa
Is fraud threatening your credit union? Discover actionable tips to safeguard systems, data, and trust. Learn fraud prevention strategies now.
Download ResourceFrom Melissa
As credit union membership increases across the nation fraud is happening more often with increasing costs. To strengthen your CU’s defenses discover five critical capabilities you should understand to ensure your fraud solution closes security gaps.
Download ResourceFrom Blend
With more digital challengers on the rise, credit unions face increased pressure to attract and retain loyal customers. To stay competitive, it’s vital to streamline account opening processes and enhance digital banking experiences. This guide explores three key strategies to drive deposit growth and customer retention.
Download ResourceFrom Velera
Fraud is evolving, and so should your strategy. This guide explores how a multi-layered fraud mitigation approach can help credit unions proactively prevent payments fraud, safeguard members, and strengthen trust--all while streamlining fraud detection.
Download ResourceFrom Alogent
This eBook offers some best practices for efficient exception tracking along with basic definitions.
Download ResourceFrom Alogent
Credit unions thrive on member relationships, but outdated systems and processes often get in the way. This white paper explores the benefits of a person-centric approach and how it can help your organization thrive.
Download ResourceFrom Alogent
Streamline receivables, reduce manual tasks, and improve cash flow with advanced lockbox solutions tailored for your credit union’s needs - inclusive of paper and electronic workflows.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceFrom Alogent
Managing growing volumes of digital and physical information is becoming more of a challenge for credit unions. Discover a solution that simplifies workflows, ensures compliance, and enhances service delivery. Learn how to increase efficiency, secure data, and improve member experiences.
Download ResourceFrom Velera
Members make payment decisions based on more than just convenience--psychological factors play a crucial role. Learn how to align your credit union’s strategies with member mindsets to enhance engagement, encourage loyalty, and drive sustainable growth. Discover key insights from new research that can help you connect with members in more meaningful ways.
Download ResourceFrom Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceFrom Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Alogent
Check fraud is skyrocketing--and it’s hitting credit unions hard. This infographic outlines actionable strategies to detect and stop fraud at the moment of deposit, across all channels.
Download ResourceFrom Melissa
Is fraud threatening your credit union? Discover actionable tips to safeguard systems, data, and trust. Learn fraud prevention strategies now.
Download ResourceFrom Melissa
As credit union membership increases across the nation fraud is happening more often with increasing costs. To strengthen your CU’s defenses discover five critical capabilities you should understand to ensure your fraud solution closes security gaps.
Download ResourceFrom Blend
With more digital challengers on the rise, credit unions face increased pressure to attract and retain loyal customers. To stay competitive, it’s vital to streamline account opening processes and enhance digital banking experiences. This guide explores three key strategies to drive deposit growth and customer retention.
Download ResourceFrom Velera
Fraud is evolving, and so should your strategy. This guide explores how a multi-layered fraud mitigation approach can help credit unions proactively prevent payments fraud, safeguard members, and strengthen trust--all while streamlining fraud detection.
Download ResourceFrom Alogent
This eBook offers some best practices for efficient exception tracking along with basic definitions.
Download ResourceFrom Alogent
Credit unions thrive on member relationships, but outdated systems and processes often get in the way. This white paper explores the benefits of a person-centric approach and how it can help your organization thrive.
Download ResourceFrom Alogent
Streamline receivables, reduce manual tasks, and improve cash flow with advanced lockbox solutions tailored for your credit union’s needs - inclusive of paper and electronic workflows.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceFrom Alogent
Managing growing volumes of digital and physical information is becoming more of a challenge for credit unions. Discover a solution that simplifies workflows, ensures compliance, and enhances service delivery. Learn how to increase efficiency, secure data, and improve member experiences.
Download ResourceFrom Velera
Members make payment decisions based on more than just convenience--psychological factors play a crucial role. Learn how to align your credit union’s strategies with member mindsets to enhance engagement, encourage loyalty, and drive sustainable growth. Discover key insights from new research that can help you connect with members in more meaningful ways.
Download ResourceFrom Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceFrom Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download Resource