Marketing

FAIRBORN, Ohio - Wright-Patt Credit Union recently played host to a live national radio broadcast of The Clark Howard Show, which airs on local station News Talk 1290 WHIO-AM. Howard, a leading consumer advocate brought his show to the credit union's Fairborn branch and during the hour-long live broadcast Howard...

CHARLOTTE, N.C. - Bank of America is positioning itself as the "Official Bank of Baseball" by inking a deal with Major League Baseball Properties, Minor League Baseball and Little League Baseball. Under the five-year agreement with MLB Properties, which begins immediately Bank of America will receive exclusive rights in the...

MONTEREY PARK, Calif. - With gas prices skyrocketing, Energy First Credit Union (EFCU) is doing its part for the environment and members' wallets with a new Natural Gas Vehicle (NGV) auto loan promotion. Working with the Gas Company, a division of Sempra Energy, the $399 million credit union developed a...

PLYMOUTH, Mich. - The Michigan Credit Union Marketing Alliance and Cooperative Advertising Task Force have selected Bloomfield Hills, Michigan-based BERLINE Advertising Agency to revamp the state's credit union cooperative advertising program. "This is an important step in the process of revitalizing the statewide cooperative advertising program," said Michigan CUMA Chairman/...

WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently elected members of its board of directors. The following officers have been elected to the 2004-2005 board: Cabrillo CU VP Marketing Anne Upson-Legg, chair; Redwood CU Marketing Manager Kate Kelly, chair-elect; and Energy First CU VP Marketing Darlene Diamond,...

WALNUT CREEK, Calif.-The Marketing Association of Credit Unions (MAC) has recently kicked off the first in a series of free educational Webinars for its members. The first Webinar, entitled Marketing Muscle for Lenders-Creating Your Competitive Edge was presented by CUNA Mutual Group Director of Brand Strategy/Consulting Deborah Watterson and featured...

WEST PALM BEACH, Fla. - Experts say the quickest route to reaching younger members is through financial literacy efforts. "One myth is that youth programs have to be elaborate," said Raleigh-North Carolina-based State Employees Credit Union Senior Vice President Education Services Leigh Brady. "It just isn't true-any and everything you...

BROCKTON, Mass. - Credit unions interested in emphasizing the good they do in communities may want to consider following HarborOne Credit Union's lead. The over $1 billion credit union is making sure that local officials and consumers know just how deeply it's involved in the community with a special community...