News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
WORCESTER, Mass. -Digital Federal Credit Union's aggressive brand awareness campaign has scored a new high as the City of Worcester has granted the over $2.4 billion credit union naming rights to Worcester's Centrum Centre Arena and Convention Center Complex. As part of a $5.2 million, 10-year partnership, the facility will...
HANSCOM AFB, Mass. -Hanscom Federal Credit Union has demonstrated its dedication to financial literacy by launching Kids CU, a program that helps families teach children about money. "Kids CU helps young members develop a strong foundation," said Hanscom FCU Board Chair Paul Marotta. "Financial literacy is a national issue. As...
MEMPHIS, Tenn. - Memphis Area Teachers' Credit Union is counting on Director of Hispanic Operations Monica Henao to help reach out to the area's growing Hispanic community. In the credit union's newly created position, Henao will be responsible for serving the community's needs from outreach and education to developing products...
LIVONIA, Mich. - Co-op Services Credit Union is hoping to make savings fun for children up to age 17 with its Next Generation Savings Club. According to Co-op Services CU CEO Anthony Carnarvon, the launch of the new club is designed to enhance the credit union's ongoing efforts to educate...
LAKEWOOD, N.J. - The Credit Unions Virtual Assistant (CUVA) riddle contest has ended. So just what is the marketing strategy that "all the money in the world can't buy" and a credit union's "reputation lives and can die by "? In a word-publicity. "PR cannot be bought. You cannot pay...
RIVERSIDE, Calif. - Riverside County's Credit Union has dug into California's cultural roots for its new name. After turning to Denver-based branding firm Monigle Associates for guidance, the $640 million credit union's search for a new name ended with the unveiling of Altura Credit Union - a Spanish word meaning...
WEST PALM BEACH, Fla. - In an effort to creatively reach members some credit union marketers are turning to custom photography. With bankers working overtime in Virginia to strip away credit unions' nonprofit status, Richmond-based Call Federal Credit Union wanted to incorporate a political action scene that would reinforce the...
FORT WAINWRIGHT, Alaska -Military and Civilian Federal Credit Union generated some youth interest in its MAC Teen Account by sponsoring an art contest for the club's logo. Pictured here, Dillon Lane accepts a check for his winning design from MAC FCU Executive Vice President Raelynn Holland.
MADISON, Wis. - The CUNA Marketing & Business Development Council is on the lookout for a few outstanding Marketing and Business Development professionals of the year. Nominations for Business Development Professional of the Year and Marketing Professional of the Year will be accepted until Dec. 10. Winners will be announced...
COLORADO SPRINGS, Colo- Credit unions shouldn't be too sure that teens are more concerned with iPods or cell phones than financial literacy. According to a 2004 Junior Achievement Interprise Poll on Personal Finance sponsored by The Allstate Foundation, teens are not only aware of economic realities but they understand the...
From Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Alogent
Check fraud is skyrocketing--and it’s hitting credit unions hard. This infographic outlines actionable strategies to detect and stop fraud at the moment of deposit, across all channels.
Download ResourceFrom Melissa
Is fraud threatening your credit union? Discover actionable tips to safeguard systems, data, and trust. Learn fraud prevention strategies now.
Download ResourceFrom Melissa
As credit union membership increases across the nation fraud is happening more often with increasing costs. To strengthen your CU’s defenses discover five critical capabilities you should understand to ensure your fraud solution closes security gaps.
Download ResourceFrom Blend
With more digital challengers on the rise, credit unions face increased pressure to attract and retain loyal customers. To stay competitive, it’s vital to streamline account opening processes and enhance digital banking experiences. This guide explores three key strategies to drive deposit growth and customer retention.
Download ResourceFrom Velera
Fraud is evolving, and so should your strategy. This guide explores how a multi-layered fraud mitigation approach can help credit unions proactively prevent payments fraud, safeguard members, and strengthen trust--all while streamlining fraud detection.
Download ResourceFrom Alogent
This eBook offers some best practices for efficient exception tracking along with basic definitions.
Download ResourceFrom Alogent
Credit unions thrive on member relationships, but outdated systems and processes often get in the way. This white paper explores the benefits of a person-centric approach and how it can help your organization thrive.
Download ResourceFrom Alogent
Streamline receivables, reduce manual tasks, and improve cash flow with advanced lockbox solutions tailored for your credit union’s needs - inclusive of paper and electronic workflows.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceFrom Alogent
Managing growing volumes of digital and physical information is becoming more of a challenge for credit unions. Discover a solution that simplifies workflows, ensures compliance, and enhances service delivery. Learn how to increase efficiency, secure data, and improve member experiences.
Download ResourceFrom Velera
Members make payment decisions based on more than just convenience--psychological factors play a crucial role. Learn how to align your credit union’s strategies with member mindsets to enhance engagement, encourage loyalty, and drive sustainable growth. Discover key insights from new research that can help you connect with members in more meaningful ways.
Download ResourceFrom Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceFrom Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Alogent
Check fraud is skyrocketing--and it’s hitting credit unions hard. This infographic outlines actionable strategies to detect and stop fraud at the moment of deposit, across all channels.
Download ResourceFrom Melissa
Is fraud threatening your credit union? Discover actionable tips to safeguard systems, data, and trust. Learn fraud prevention strategies now.
Download ResourceFrom Melissa
As credit union membership increases across the nation fraud is happening more often with increasing costs. To strengthen your CU’s defenses discover five critical capabilities you should understand to ensure your fraud solution closes security gaps.
Download ResourceFrom Blend
With more digital challengers on the rise, credit unions face increased pressure to attract and retain loyal customers. To stay competitive, it’s vital to streamline account opening processes and enhance digital banking experiences. This guide explores three key strategies to drive deposit growth and customer retention.
Download ResourceFrom Velera
Fraud is evolving, and so should your strategy. This guide explores how a multi-layered fraud mitigation approach can help credit unions proactively prevent payments fraud, safeguard members, and strengthen trust--all while streamlining fraud detection.
Download ResourceFrom Alogent
This eBook offers some best practices for efficient exception tracking along with basic definitions.
Download ResourceFrom Alogent
Credit unions thrive on member relationships, but outdated systems and processes often get in the way. This white paper explores the benefits of a person-centric approach and how it can help your organization thrive.
Download ResourceFrom Alogent
Streamline receivables, reduce manual tasks, and improve cash flow with advanced lockbox solutions tailored for your credit union’s needs - inclusive of paper and electronic workflows.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Struggling to find the balance between an appealing credit card rewards program and the cost of managing it? These consumer trends and industry perspectives will help guide your credit union to building a viable program in 2025.
Download ResourceFrom Alogent
Managing growing volumes of digital and physical information is becoming more of a challenge for credit unions. Discover a solution that simplifies workflows, ensures compliance, and enhances service delivery. Learn how to increase efficiency, secure data, and improve member experiences.
Download ResourceFrom Velera
Members make payment decisions based on more than just convenience--psychological factors play a crucial role. Learn how to align your credit union’s strategies with member mindsets to enhance engagement, encourage loyalty, and drive sustainable growth. Discover key insights from new research that can help you connect with members in more meaningful ways.
Download ResourceFrom Alkami
The future of banking demands more than innovation--it requires actionable strategies. This 2025 playbook outlines 3 key strategies your credit union must adopt to thrive.
Download ResourceFrom Alkami
Packed with data, insights and actionable strategies, this report outlines how your credit union can accelerate digital transformation initiatives in business banking to maintain market share in the increasingly competitive sector.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download Resource