Marketing

LA HABRA, Calif. - American First Credit Union has taken financial literacy efforts to a new level-the workplace. The credit union has teamed up with the companies it serves to ensure their employees are financially savvy through the Let's Talk Money program, which features a team of credit union staffers...

NORTHVILLE TOWNSHIP, Mich. - With financial literacy a key initiative, the Michigan Credit Union League Family Involvement Council has released a new guide on launching in-school branches. The free downloadable Credit Union School Branch Handbook is a 56-page manual designed to offer insight into many of the regulatory, marketing, and...

PLANO, Texas - A series of fiestas celebrating Mexican Independence Day at four Community Credit Union branches has helped kick off the credit union's Hispanic marketing initiative. "We realize that Hispanics in Texas have consistently been underserved in the financial market. Our goal is to educate this large segment of...

SAN DIEGO - A few well-placed Gnus have helped North Island Credit Union meet a few more neighbors and vice-versa. Targeting new residents and new homeowners having relocated within a three-mile radius of each branch office, North Island CU sent `Gnu' to the neighborhood?" direct mail pieces with special offers...

MAPLE GROVE, Minn.- TopLine Federal Credit Union has promoted Ronda Bandy to marketing manager. Bandy has more than 13 years of marketing experience and a degree in applied design from the University of Minnesota. In her new position, Bandy is responsible for day-to-day marketing operations including identifying and implementing marketing,...

BURLINGTON, Vt. - Vermont State Employees Credit Union is part of a unique alliance here dedicated to raising public awareness of Vermont cooperatives. Launched by local Cabot Creamery, the Vermont Alliance of Cooperatives was initially formed to just promote October as Co-op Month, but the group hopes its joint awareness...

CHATTANOOGA, Tenn. - Chattanooga Area Schools Federal Credit Union is making the most of its first million dollar dividend by turning it into a fun marketing campaign. "We've been issuing bonuses an average of two out of three years since the mid-`90s but this represents 1% of all our assets...

ST. PAUL, Minn. - A creative solution to a flu vaccine shortage has garnered Affinity Plus Federal Credit Union some great national coverage. When a nationwide vaccine shortage preempted the Fergus Falls branch's health clinic, staffers provided cans of chicken noodle soup and tissues to attendees. The news hit the...