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News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
HOUSTON - Smart Financial Credit Union is positioning itself as one of the University of Houston's biggest fans as evidenced during a recent football game against East Carolina University. As the official game sponsor, Smart Financial played host to a pre-game tailgating function Prior to kickoff, Jason Deitz, vice president...
SAN DIEGO - San Diego Metropolitan Credit Union has its members not only talking up the credit union experience but also encouraging new members to join. Playing up the idea that the best advertising is by "word of mouth," the $305 million credit union has launched a member referral program...
MADISON, Wis. - While diamonds may be forever, next year's CUNA Marketing and Business Development Diamond Awards categories are changing with the addition of two new entries - Member Magazines and Diamond in the Rough. The "Member Magazine" category was added to spotlight four-or-more color magazines distributed to credit union...
FRESNO, Calif. - Have you heard the fish story of Educational Employees Credit Union pulling in over $28,264,000 in new loans? Well unlike other fishing stories this one is 100% true. Designed by Hollister, California-based brand consulting firm Redbeard Communications Inc., a fishing themed direct mail campaign has helped the...
INDIANAPOLIS - When pundits start talking about which U.S. credit union performed the biggest about-face in marketing strategy in 2004, then by most accounts the $846 million Indiana Members CU wins a top prize. Indeed, the state's second largest CU, seeing itself behind large banks in public visibility and on...
MADISON, Wis. - It's time once again to send in nominations for the CUES Golden Mirror Awards. All credit unions are welcome to enter to win in categories ranging from annual reports and card design to image enhancement and electronic marketing. In addition to creativity, planning and production quality, judges...
ALBUQUERQUE, N.M. - CommonBond Communications has recently launched online access to its Winter 2004 issues of Art & Articles, Just For Kids, Just For Teens, and Just For Seniors. Designed specifically for credit unions, Newsletter Products Online Access contains clip art and articles for use in newsletters and other printed...
DULUTH, Georgia - Georgia credit unions recently took center "page" in one of Georgia's most popular magazines - Georgia Trend. A four-page advertorial section, entitled "Georgia Credit Unions: Making the Difference for Our Members" was published in the magazine's October 2004 issue. Written by the Georgia Credit Union Affiliates Advocacy...
PHOENIX - Faced with an area that is as diverse as it is expansive, variety is the key to Desert Schools Federal Credit Union's marketing success. "I think the biggest challenge here is that with the expansion here in Phoenix there can't be a one size fits all approach to...
VIRGINIA BEACH, Va. - A focus on area schools has helped Virginia Beach Schools Federal Credit Union transform its image from a vendor to a community partner. "We wanted to be viewed as a real part of the school system and a benefit rather than just someplace you cash your...
From Elan Credit Card
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Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
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Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
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With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
Download ResourceFrom TransUnion
What if you could get your offer to consumers before the competition?
Download ResourceFrom Elan Credit Card
Unlock insights into the spending habits and motivations of new cardholders! Explore why so many chose general-purpose credit cards and what this trend means for industry leaders.
Download ResourceFrom Alogent
Managing deposits effectively is more crucial than ever to keep pace with member expectation. Discover how a transaction level approach to deposit automation delivers unmatched speed, a lower risk for fraud, and reduced operating costs.
Download ResourceFrom Alogent
Explore how cloud-based solutions revolutionize deposit management and transaction processing for credit unions. Download the white paper now!
Download ResourceFrom Alogent
Enhance your credit union’s security with a comprehensive approach to check fraud mitigation. Discover how built-in capabilities safeguard both your organization and your members.
Download ResourceFrom Alogent
Access this white paper to discover how modern technology is revolutionizing payment experiences while lowering operational costs.
Download ResourceFrom Alkami
This comprehensive market study dives deep into the contrasting views between financial institutions and account holders, offering critical insights that can drive your credit union's strategic decisions.
Download ResourceFrom Open Lending
Millennials and Gen Z consumers represent a significant opportunity for credit union lenders. This report uncovers key trends and insights about their credit outlook and how to capture their long-term value.
Download ResourceFrom Elan Credit Card
As quickly as technology advances, so do the expectations of your members. Learn what digital capabilities and solutions are trending, how much credit unions are investing, and what’s next in payments innovation.
Download ResourceFrom LendKey
Discover what network lending is and how it empowers credit unions to efficiently manage liquidity, leverage technology for seamless loan transactions, and thrive in an evolving economic environment.
Download ResourceFrom Elan Credit Card
Struggling to keep your credit card program profitable? Discover why many leaders are turning to the agent issuing model.
Download ResourceFrom Elan Credit Card
Consumers with general-use credit cards average 37% higher monthly spend than those with co-branded cards. Learn more preferences, habits, and trends in this new report from Elan Credit Card and PYMNTS Intelligence.
Download ResourceFrom Elan Credit Card
Social media scams, phishing, and telephone-oriented attack delivery are a few of the increasingly sophisticated attack methods by cybercriminals. Learn more about these evolving techniques and how to protect your members.
Download ResourceFrom Elan Credit Card
Does the value outweigh the risk? Review three key considerations when evaluating whether to invest in growing an internal credit card program or explore an outsourced solution.
Download ResourceFrom Open Lending
This white paper offers credit unions a strategic advantage with insights for planning and exploring new opportunities in the evolving automotive financing landscape. Leverage this information to contribute to the long-term success and sustainability of your credit union in 2024.
Download ResourceFrom Elan Credit Card
Learn where consumers are applying for credit cards, what type of spenders they are, what features are most persuasive, and what smaller financial institutions should focus on to continue expanding their market share.
Download ResourceFrom Upstart
When Vantage West CU decided to prioritize a seamless digital experience and data-driven lending decisions, they knew the right partner was critical. Download this case study and discover how they diversified their loan portfolio, acquired 1400 new members in 6 months, and built in flexibility to withstand the economic cycles.
Download ResourceFrom Elan Credit Card
Customer payment expectations are shifting. Explore the top five merchant payments trends we’re watching in 2023 and learn how a partnership may help meet the needs of your members.
Download ResourceFrom Elan Credit Card
Nearly 33% of cardholders increased their credit card spending over the last six months, showing how critical credit cards are in today's economic environment.
Download ResourceFrom Elan Credit Card
Young adults are the future of your credit union. From college to home-buying, learn why credit cards are key to winning the loyalty of Gen Z and millennials.
Download ResourceFrom Elan Credit Card
With the current economic environment and rise in interest rates, credit unions may find the credit card market increasingly complex to operate internally. Learn why shifting from insourcing to outsourcing your credit card program can benefit your credit union.
Download ResourceFrom Elan Credit Card
A credit union’s ability to deliver the right products and services that best meet members’ daily needs is the most important factor in creating a superior member experience.
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