Marketing

WEST PALM BEACH, Fla. -They may have been on opposite sides of the field but both Scranton, Pennsylvania-based Tobyhanna Army Depot Federal credit union and Massachusetts-based Saugus Federal Credit Union scored big when it came to their SuperBowl promotions. For TADFCU, although their football team lost, the promotion itself was...

EAST LANSING, Mich. - Michigan State University Federal Credit Union has unveiled a new e-commerce division headed by April Clobes, who has been promoted from e-commerce manager to assistant vice president of e-commerce. Over 550,000 visits are made monthly to the MSU FCU Web site and plans are underway to...

LAKE FOREST, Calif. - Turnkey marketing solutions provider PSB, The Marketing SuperSource has unveiled its latest marketing campaigns for Bump-Up Certificates and Individual Retirement Accounts. Each campaign includes print ads, direct mail and in-branch support materials along with television and radio spots, which can be customized. Playing off metaphors the...

DAYTON, Ohio - Financial marketing firm MarketMatch has recently signed a deal with Tallahassee-based Florida Commerce Credit Union to provide detailed member surveys. One of the first steps toward meaningful marketing is to really determine what members want instead of acting on what we think they want," said MarketMatch President...

MIRAMAR, Fla. - A visit from the famed Florida A&M University Marching "100" band to Eastern Financial Florida Credit Union headquarters was a big treat for staffers here. The marching band was slated to perform in several local South Florida Martin Luther King Day events but took time out for...

BURNSVILLE, Minn. - What do chiropractors and credit unions have in common? They both help ease stress and "pain". When US Federal Credit Union recently participated as an exhibitor at the Minnesota Chiropractic Association's Annual Convention, the $575 million credit union wasted no time showing attendees how much they have...

HARAHAN, La. -The Louisiana Credit Union League has promoted Alicia Blanda to director of communications. An award winning designer and a member of the League staff since 1999, Blanda has 15 years of experience in public relations and graphic design. In her new role, Blanda is responsible for planning, coordinating...

SUNRISE, Fla. - Broward Schools Credit Union is counting on a name change to BrightStar Credit Union to help honor its educational roots while appealing to the entire South Florida community. "We're still the same great credit union-owned by the same folks, our members-and with the same friendly staff," said...