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News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
CUs design rebrands to capture the attention and membership of contemporary consumers without alienating current members.
Through collaboration, CUs can find an ad-tech solution that saves them from the likes of traditional marketing.
To earn loyalty and business, credit unions must adopt a data-driven approach and consider each generation's needs.
The strength of a credit union's leadership, marketing and board massively impact its financials.
The multi-billion dollar credit union also becomes the official credit union of hockey in Las Vegas.
Another credit union in the South, TDECU, announces an extended $20 million partnership with the University of Houston.
TDECU aims to "break out" of the traditional creative mold with the Doe-Anderson ad agency.
Learn three ways to de-clutter your marketing strategy.
The credit union signs a multi-year deal as the exclusive partner for the Meadow Brook Amphitheatre.
Officials say "it was simply time" to change the name to better reflect its mission.