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News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
Two experts say while most CUs are pursuing some sort of digital evolution, there are several areas that need improvement.
A strong social media presence is one that provides consistent value to its targeted audiences.
See a step-by-step guide to measuring marketing performance - marketing managers' number one challenge.
Relief could be coming: The SEC says it may soon look into modernizing the Advertising Rule.
With four new states, the campaign now covers nearly one in five Americans.
The New York credit union joins forces with the Jets to educate students and teachers about bullying.
Giveaways, game show simulations and high-quality children's play areas are great ways to engage members in the branch.
How can your credit union prevent trademark problems?
A Michigan credit union's new name drops the personal pronoun for a verb.
As part of the naming rights deal, the credit union will offer financial literacy awareness clinics to the campus community.