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News and information involving credit union marketing executives as well as digital, mobile and social media marketing efforts.
The campaign is part of CUNA's Member Activation Program, which is designed for CUs to encourage members to engage in advocacy.
CU officials say the new name "will help make it clearer to our friends, neighbors, co-workers and family, that they can access the same credit union benefits we enjoy."
Several new trends are on the horizon this year, but it's equally important to incorporate the fundamentals.
The deal also makes Ardent Credit Union the official CU of Talen Energy Stadium, which is the soccer team's primary venue.
Along with the new name and logo, the credit union plans to launch new online banking and mobile banking platforms.
Anyone running a CU website should keep a close eye on a brewing battle over .ORG website domains.
The new name took effect on Jan. 2 and CU leaders hope it will help mitigate confusion about who is eligible to join.
The "Better Together" campaign launches this week in five states.
Star rodent gains 15 million views in six months for CUNA's "Open Your Eyes" campaign.
Americans' concerns that the nation's division is threatening their shared core values may create opportunities for CU marketers.