Instant Insights My Journey to Credit Union Leadership

Seattle CU’s Michael Cruz says he felt drawn to the credit union culture during his prior life as a regulator for the NCUA.

“People are more engaged when they understand the ‘why’ behind what we’re doing,” the California EVP and CFO says.

Financial Center’s Laura Birkenbeul strives to “help employees uncover more of the natural gifts they have to offer.”

As CEO, Cook is focused on improving members’ lives through education, support and genuine community connection.

“Always lead with your heart but check in with your mind first,” Coastal CU’s Doreen Duffy says.

As CEO, Cook is focused on improving members’ lives through education, support and genuine community connection.

Since joining the senior leadership team in her early 30s, Michelle Dearholt has developed a clear vision for Nusenda.

PAHO/WHO FCU’s Esteban Arze says, “Every day, I strive to be just a little better than the day before.”