Growth Strategies

The Washington, D.C.-based credit union's new name takes effect Sept. 1.

Iowa credit union first entered the state in 2023, and now plans to have three branches in the Minneapolis-Saint Paul area.

The agreement with Rockland FCU, which is changing its name to Arise Financial Aug. 1, includes plans for a future campus branch.

The Milwaukee-based credit union will expand from one branch to five in the state's capital city by the end of 2027.

The small business marketplace platform provider closes the investment from four credit union partners.

Worth $70 million over 13 years, the agreement is the highest-valued college football stadium naming rights deal ever, according to a university sports publication.