Best Practices

These five Rising Star finalists are bringing fresh ideas, bold thinking, and an unwavering commitment to serving members and communities at credit unions with assets totaling at least $4 billion.

Meet our 10 Rising Star finalists from mid-size credit unions, whose expertise spans community and employee development, wealth management, lending and digital banking.

Digital payments expansion, campaign-driven loan growth and community financial wellness are just a few of the areas where these 10 Rising Stars are driving success at their credit unions.

The 10 finalists in the largest asset category transformed marketing into a vehicle for financial education, market expansion, member acquisition and memorable experiences.

These 10 finalists used local storytelling, audience data and distinctive creative ideas to turn marketing campaigns into measurable membership growth, stronger relationships and greater member value.

From podcasts and local storytelling to financial education and digitally driven growth, these 10 finalists found creative ways to connect their brands with their members and communities.