Best Practices

CUs say outreach to members before a crisis is vital, as is keeping direct lines of communication open.

Despite confusion when the pandemic began, trade groups adapt along the way, learn valuable lessons and develop best practices.

Executives share insights on how they addressed the pandemic's challenges from its early days through the ensuing difficult months.

Greater Commercial Lending of Reno, Nev., pivots to provide PPP and other government loans.

A PSCU-sponsored Javelin Strategy & Research white paper offers timely payments strategy advice for credit unions.

Despite COVID's challenges, credit unions have been able to keep their business development pipelines open.

CEO Richard Romero describes the difficult process of creating a board that understood the CU's targeted low-income members.

CU executives who are opening new branches this year believe it's an acceptable business risk and will pay off over the long term.