Former basketball star Tanita Richardson applies the focus and preparation skills learned on the court.

There's nothing cookie cutter about Robin Hickey's approach to leadership or marketing.

It wasn't until Lindsay Thomas started working at a credit union that she realized what a bad job the industry was doing in terms of sharing what it has to offer.

With no advertising, relying solely on word of mouth, State Employees Credit Union has demonstrated how doing the right thing can pay off.

Think there's more to social media than views, likes or followers? Curious to try something new at your credit union but not quite sure it's even possible?

Trailblazer Marketing Executive of the Year Willard Ross, from the $2.2 billion Coastal FCU, used video tellers to boost his CU's profile while streamlining operations.

The National Credit Union Foundation's Christopher Morris finds new ways to share the credit union message.

The gateway drug to social media is Facebook, but engaging with members in new ways like Snapchat or Instagram could see huge growth next year.