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What's more, credit unions continue to hold the highest market share of used financing.
Experian provides insights into the new and used auto lending market based on data from Q1 2024.
With vehicle prices decreasing and some lenders offering rates below average, consumers are returning to the market.
Experian shares highlights from its Q3 2023 automotive finance market report.
Captives hold the majority of total vehicle financing market share, jumping to 29.05% from 22.15% in Q2 2022.
Experian shares the latest data that CUs should take into account as they look for ways to increase auto loan market share.
Experian reports one in four new vehicle loans were financed through credit unions in Q4 2022.
Credit unions have become the auto financier of choice for consumers, according to Experian research.
Experian data shows CU auto loan market share went from 18.63% in Q2 2020 to 18.32% in Q2 2021 to 25.81% in Q2 2022.
CUs experience their highest total market share in five years, mostly at the expense of captive lenders.