The 2026 Member: What Credit Unions Should Prepare for Now
By next year, a new set of forces will converge to reshape what people expect from their financial partners.
10 Things to Put in Your 2026 Marketing Budget
A smart 2026 budget funds the few things that move the needle and proves that they moved.
No Risks Equals No Rewards
Taking small, intentional steps outside of your comfort zone builds confidence and momentum.
The most successful credit unions don't just sell a message. They live it.
4 Myths and 4 Truths About Branding
Learn why branding still matters in 2025 (and will in 2026 too).
Learn five blind spots mystery shoppers uncovered at credit unions and what your team can do about them.
Keeping Marketing Human and Authentic in the Age of AI
Members don't want to be marketed to, they want to be understood – and that's something a robot can't do.
How to Market Loans in Uncertain Times
Utilize a careful blend of empathy and strategy, because your members don't need pressure – they need help.
Learn about the programs that have brought the most success to clients of On The Mark Strategies over the past 14 years.
Connect with people where they are – your own backyard – even with a small budget.
Resources
Elan Credit Card
From Elan Credit Card
Rising fraud, digital demand, and regulatory pressure are reshaping credit card programs. Discover what it takes to maintain a competitive card program and why many credit unions are reconsidering in-house issuing.
Download Resource
Alkami Technology
From Alkami Technology
Gen Z wants clarity, Millennials want coordination, and Baby Boomers want protection. This report breaks down the unique digital banking needs of each generation to help you build loyalty and grow relationships across your account holder base.
Download Resource
Alkami Technology
From Alkami Technology
The gap between digital leaders and followers in business banking is widening. This 2026 update to the Digital Maturity Model reveals how AI, automation, and data are separating the pack. Download the report to see where you stand and how to get ahead.
Download Resource
Bankjoy
From Bankjoy
Opening new accounts isn't the challenge for credit unions--turning them into primary relationships is. This white paper reveals why integrating financial wellness and fraud protection is the key to deepening member trust and driving revenue.
Download Resource
Bankjoy
From Bankjoy
For every digital checking application completed, over three are abandoned. This whitepaper explores how community institutions can fix this leak, turning more applicants into loyal account holders and driving sustainable growth.
Download Resource
Alkami Technology
From Alkami Technology
The 7th edition of this report provides critical benchmarks for retail and business digital banking. Discover where FIs are succeeding, where they're falling short, and how your institution measures up against the competition.
Download Resource
Alkami Technology
From Alkami Technology
Generational shifts and rising digital expectations are reshaping banking. This playbook provides the strategies to win with a unified digital sales and service platform, moving from reactive service to proactive, anticipatory banking.
Download Resource
Picus Security
From Picus Security
With AI-driven attacks on the rise, meeting NCUA Part 748 cybersecurity requirements is more critical than ever. This guide provides practical steps for credit unions to replace security assumptions with evidence-based validation.
Download Resource
Picus Security
From Picus Security
Credit union security teams face major threats with limited resources. This solution brief outlines how continuous security validation helps you prove which attacks would succeed, fix gaps, and answer every examiner question with evidence.
Download Resource
Picus Security
From Picus Security
Your credit union has security controls, but can you prove they work against modern threats? This handbook provides a roadmap to move beyond compliance and build an evidence-based security program that protects your members and meets NCUA rules.
Download Resource
Elan Credit Card
From Elan Credit Card
Digital engagement now determines which credit cards consumers choose, use, and keep. This new report from PYMNTS and Elan Credit Card reveals why the mobile app is becoming as important as the card itself.
Download Resource
Elan Credit Card
From Elan Credit Card
Scale modern merchant services without adding internal infrastructure. Learn how a relationship‑driven merchant model can help your financial institution enhance revenue and loyalty with small businesses.
Download Resource
Elan Credit Card
From Elan Credit Card
Did you know that nearly three-quarters of all banking interactions now happen through digital channels? A well-designed mobile banking app is no longer optional -- it’s essential.
Download Resource
Elan Credit Card
From Elan Credit Card
Virtual cards are the next phase of digital payments with 42% of consumers using one within the past 6 months. Learn more about the growing payment method in this new report.
Download Resource
Elan Credit Card
From Elan Credit Card
Nearly one-third of consumers don’t know their credit score or how to improve it. With financial planning tools, educational resources, and one-on-one support, credit unions deepen their impact with members while helping them meet their broader financial goals.
Download ResourceElan Credit Card
From Elan Credit Card
Rising fraud, digital demand, and regulatory pressure are reshaping credit card programs. Discover what it takes to maintain a competitive card program and why many credit unions are reconsidering in-house issuing.
Download ResourceAlkami Technology
From Alkami Technology
Gen Z wants clarity, Millennials want coordination, and Baby Boomers want protection. This report breaks down the unique digital banking needs of each generation to help you build loyalty and grow relationships across your account holder base.
Download ResourceAlkami Technology
From Alkami Technology
The gap between digital leaders and followers in business banking is widening. This 2026 update to the Digital Maturity Model reveals how AI, automation, and data are separating the pack. Download the report to see where you stand and how to get ahead.
Download ResourceBankjoy
From Bankjoy
Opening new accounts isn't the challenge for credit unions--turning them into primary relationships is. This white paper reveals why integrating financial wellness and fraud protection is the key to deepening member trust and driving revenue.
Download ResourceBankjoy
From Bankjoy
For every digital checking application completed, over three are abandoned. This whitepaper explores how community institutions can fix this leak, turning more applicants into loyal account holders and driving sustainable growth.
Download ResourceAlkami Technology
From Alkami Technology
The 7th edition of this report provides critical benchmarks for retail and business digital banking. Discover where FIs are succeeding, where they're falling short, and how your institution measures up against the competition.
Download ResourceAlkami Technology
From Alkami Technology
Generational shifts and rising digital expectations are reshaping banking. This playbook provides the strategies to win with a unified digital sales and service platform, moving from reactive service to proactive, anticipatory banking.
Download ResourcePicus Security
From Picus Security
With AI-driven attacks on the rise, meeting NCUA Part 748 cybersecurity requirements is more critical than ever. This guide provides practical steps for credit unions to replace security assumptions with evidence-based validation.
Download ResourcePicus Security
From Picus Security
Credit union security teams face major threats with limited resources. This solution brief outlines how continuous security validation helps you prove which attacks would succeed, fix gaps, and answer every examiner question with evidence.
Download ResourcePicus Security
From Picus Security
Your credit union has security controls, but can you prove they work against modern threats? This handbook provides a roadmap to move beyond compliance and build an evidence-based security program that protects your members and meets NCUA rules.
Download ResourceElan Credit Card
From Elan Credit Card
Digital engagement now determines which credit cards consumers choose, use, and keep. This new report from PYMNTS and Elan Credit Card reveals why the mobile app is becoming as important as the card itself.
Download ResourceElan Credit Card
From Elan Credit Card
Scale modern merchant services without adding internal infrastructure. Learn how a relationship‑driven merchant model can help your financial institution enhance revenue and loyalty with small businesses.
Download ResourceElan Credit Card
From Elan Credit Card
Did you know that nearly three-quarters of all banking interactions now happen through digital channels? A well-designed mobile banking app is no longer optional -- it’s essential.
Download ResourceElan Credit Card
From Elan Credit Card
Virtual cards are the next phase of digital payments with 42% of consumers using one within the past 6 months. Learn more about the growing payment method in this new report.
Download ResourceElan Credit Card
From Elan Credit Card
Nearly one-third of consumers don’t know their credit score or how to improve it. With financial planning tools, educational resources, and one-on-one support, credit unions deepen their impact with members while helping them meet their broader financial goals.
Download ResourceElan Credit Card
From Elan Credit Card
Rising fraud, digital demand, and regulatory pressure are reshaping credit card programs. Discover what it takes to maintain a competitive card program and why many credit unions are reconsidering in-house issuing.
Download Resource