Count Patelco among credit unions stepping up efforts to attract Latino members. The $4.3 billion institution is mid-way through an eight-week campaign that includes the launch of a new remittance product, a branch opening in a predominantly Hispanic Redwood City, and a radio and print campaign featuring a popular recently-retired...

In an attempt to increase efficiency, add value to elected officials, and better represent all asset sizes and geographical locations, members of the California Credit Union League approved changes to its delegate system during its annual meeting last week.

Gene O'Rourke named MyDAS co-founder Sue Mitchell CEO of his executive headhunting firm at the California and Nevada Credit Union Leagues Annual Meeting last week. The company, which operates the Career Connections placement service, has also changed its name to O'Rourke, Mitchell and Associates.

California and Nevada credit unions overwhelmingly approved another year of advocacy campaign funding during the league's annual business meeting sessions. Nevada credit unions unanimously supported the 2008 campaign, with roughly 95% of California credit unions declaring aye.

National Credit Union Foundation Executive Director Steve Delfin and DE Program Director Tom Decker debuted some new material during a breakout session at the California and Nevada Credit Union Leagues annual meeting last week.

How did they do it?

The financial services market is so over saturated, institutions in some areas are faced with three choices: fail, merge or adapt.

California and Nevada credit unions seem likely to approve another year of advocacy funding during today's League annual business meeting sessions.