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RICHARDSON, Texas - Texans Credit Union is riding the branding wave with its new tagline "The Power of Membership". The tagline is a first step is letting members know that credit union membership gives them powerful options. TCU branding campaign trail began in October with focus groups to first discover...

DALLAS - We've seen virtual banking in the CU industry; virtual member service; even virtual voting for board elections; but Atlantic FCU here has pushed the envelope even further - a virtual annual meeting. The $408 million credit union based in Dallas, but which serves members in every state, held...

NEW YORK - Marketing via e-mail may be the next frontier. According to eMarketer's E-Mail Marketing Report, e-mail marketing is not only cheaper at less than one cent per message but can produce better quantifiable results than banner ads. The click-through rate for opt-in e-mail is 3.2% compared to .3%...

RIVERSIDE, Calif. - Nationwide Inserts, has released its 2001 catalog of turnkey credit union statement inserts, postcards and lobby posters The new catalog contains nearly 200 different inserts in 19 categories, that clients can mix and match fronts and backs to best convey their message. The inserts are available in...

Real estate lending - one of the primary reasons for its conversion plans - clearly dominates the CU's loan portfolio in dollar amount. As the chart shows, it makes up 53% of the CU's portfolio.

EDINBURGh, Scotland - If you can't lick `em, join `em, or better yet have them join you. Capital Credit Union has just taken a giant step in improving credit union-legislative relationships. The Scottish Parliament has become one of their sponsoring organizations, and all 1,000 employees from clerks to members of...

HUNTSVILLE, Ala. - Everyone wants their own magazine. First Oprah did it, then Rosie and now Redstone Federal Credit Union? That's right, what began as an idea Information Technology Assistant Vice President Teri Bentley had after attending a BAI conference almost two years ago, the $1 billion credit union made...

SAN DIEGO - Credit union data processor Symitar Systems has enhanced its Web site (www.symitar.com) to allow customers to access the company's most current documentation online before receiving the CD-ROM update. Interim versions of Symitar's Online Publications (version 2.1 of the Symitar for Windows publications, and 5.1 of the text...