Credit unions that understand why members choose certain payment methods can build stronger relationships, boost engagement, and drive long-term growth. It’s not just about offering the right products—it’s about recognizing the psychological factors that influence spending habits.

New research uncovers key differences between two major financial mindsets: budgeters, who strategically use credit for long-term benefits, and non-budgeters, who prioritize short-term financial stability and prefer debit transactions. By understanding these behaviors, credit unions can tailor their offerings and communication strategies to better serve members.

This report explores:

How budgeters and non-budgeters make payment decisions and what it means for your credit union
The role of mental accounting, spending pain, and temporal focus in financial behavior
Key barriers to credit adoption and strategies to build trust with hesitant members
The importance of personalized engagement, automation, and financial education
Actionable steps to create a payments strategy that enhances retention and growth

Align your credit union’s approach with the psychology of payments to ensure members feel supported and empowered—while increasing share of wallet.

Download the full report today to start implementing a smarter payments strategy.

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