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Some credit unions are taking a back-to-basics approach to marketing. A special report on pages 14 & 15 looks inside a few credit unions to see what they are doing to shout out the credit union difference.

NEW YORK - The United Nations Federal Credit Union is the latest to jump on board the branding train. "With branches overseas and here, we quickly recognized the need to consolidate into one brand that would create a unified experience for members," said UNFCU Vice President of Marketing Debra Innocent....

SANTA BARBARA, Calif. - Go head-to-head with a neighboring credit union for many of the same members, or merge with that CU since it has the latest electronic and digital services in place and thereby avoid the expense and labor of reinventing those services yourself. That was the dilemma facing...

CAMBRIDGE, Mass. - A new Technographics Report from Forrester Research, Inc. finds that consumers with investable assets of at least $1 million are confident about the economy and market, secure in their wealth and optimistic about technology. As a result, Forrester recommends two approaches to reach those consumers - breeding...

WASHINGTON-Prior to the August congressional recess, Congressmen Joe Barton (R-Texas) and Edward Markey (D-Mass.) reintroduced a bill requiring financial institutions to obtain consumers' permission before sharing their personal financial information with other companies. The bill is identical to one introduced last session that never got off the ground. Lobbyists from...

The Golden 1 CU, Sacramento, Calif., has named Bill Boffi vice president of information technology. SAFE Credit Union, North Highlands, Calif., has named David Pope vice president of information technology. MaPS Credit Union, Salem, Ore., has named Travis J. Young relationship development manager. Simpson Community Federal Credit Union, has named...

NAPERVILLE, Ill. - Corporate credit unions are meeting more and more of their member credit unions' online needs. The $3.7 billion Mid-States Corporate FCU announced recently that it would be offering online bill pay for its member CUs to offer their members. Mid-States is using eBP MemberPay, the bill pay...

LONDON, England - A debate before Parliament put the case for credit unions strongly before the House of Commons, including a central services organization, which is a pet project of the Association of British Credit Unions (ABCUL). The debate was introduced by Gareth R. Thomas, Labour and Co-op member for...