Kelli Ellsworth Etchison, chief marketing officer and chief diversity officer for LAFCU, was named Lansing Community College's (LCC) 2025 Distinguished Alumni Award recipient. She will be honored during LCC's 67th commencement ceremony on May 16. Ellsworth Etchison has more than 40 years of experience in the credit union industry and is a summa cum laude graduate of LCC. She also served seven years on the LCC Foundation Board, including two years as vice chair of the executive committee. Her previous honors have included being named Top Chief Diversity Officer in 2024 by COLOR Magazine; receiving the Lansing Legend Award from Power 96.5, MacDonald Broadcasting in 2024; and being named a Notable Leader in both Marketing and Diversity, Equity and Inclusion by Crain's Detroit Business in 2023. She also received the Salute to Diversity Award in 2022 from Corp! Magazine.

Samip Patel and Michael Richards were hired as mortgage loan officers. In their new roles, Patel and Richards will bring their expertise and personalized approach to helping members achieve their homeownership goals. They will build strong relationships and offer tailored mortgage solutions, making the home-buying process more accessible and straightforward for members, as well as support the community by ensuring more individuals and families can access the resources they need to secure homes and build long-term financial stability.

Instant Insights /

LAFCU & Greater Texas CU Recognize Promotions, Hires & Honors

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