The $359 million, Wentzville, Mo.-based Alltru Credit Union promoted Laura Woods to vice president of brand and product strategy, effective Jan. 15, 2025. Woods joined Alltru in 2008 as a marketing coordinator and was quickly promoted to marketing communication manager, followed by vice president of marketing and community presence. She most recently served as vice president of marketing and community development for Alltru. In her new role, Woods will champion member-centric product development as she researches and understands the needs of members by creating new or evolving existing products. She holds an MBA from Missouri Baptist University and recently completed the Product Manager certification from the Association of International Product Marketing and Management.

The $3.2 billion, Indianapolis-based Indiana Members Credit Union hired Tim Harvey as a commercial loan officer. Harvey will work at IMCU’s Commercial Services department located at 5105 Madison Ave. in Indianapolis. In his new role, he will serve the city’s southside market, focusing on managing and growing existing relationships with business clients as well as developing new business relationships. Harvey brings over 12 years of experience as a commercial loan officer in the banking sector. He specializes in business finance and holds certifications in commercial and business lending from the Indiana Bankers Association.

SOUTH

The $5.5 billion, Raleigh, N.C.-based Coastal Credit Union promoted Michelle Shelton to COO. In her new role, Shelton will oversee Coastal’s retail branch network, member contact centers and wealth management division. She will also develop and implement strategic plans to deepen member relationships, increase product adoption and steward member financial well-being. In addition, her teams will collaborate across business units to drive sales, ensure frictionless operations and build a consultative service mindset across the organization. Shelton has led the Coastal’s marketing team since December 2023. She has 25 years of experience in financial services, including 10 years of executive leadership over marketing, branch and call center teams. Prior to joining Coastal, she was a C-suite leader in credit unions in Nevada, California, Illinois and Georgia. Shelton holds an MBA in financial services from Dalhousie University in Halifax, Nova Scotia.

The $2.8 billion, Chattanooga, Tenn.-based TVFCU announced two promotions.

Kathy Hall was promoted to branch director. Hall joined TVFCU’s member solutions department in 1995, and after working part-time, she returned to full-time service in the finance department and subsequently transitioned to the records retention area. She later took on the role of financial services consultant at the Ringgold Branch in Ringgold, Ga., and was later promoted to branch manager of that branch. In 2023, she expanded her leadership role by overseeing the Highway 41 Branch in Ringgold as well.

LEAGUES

The Young Professionals Network (YPN) of Luminate, the trade association serving Louisiana credit unions, presented Tyler Brooks with the 2024 Young Professional of the Year Award during its annual conference, held March 20-21 in Lafayette, La. The award recognizes an individual 18-40 years of age who has been exceptionally engaged and supportive of the Louisiana credit union movement over the past year. Brooks currently serves as vice president of projects and innovation for the $1.1 billion EFCU Financial in Baton Rouge. He is also involved in key credit union councils and committees, including America’s Credit Unions’ Operations and Member Experience Membership Council and EFCU’s DEI Council. He previously served on the YPN Steering Committee – Baton Rouge Chapter. Brooks was honored as Innovator of the Year in January 2025 and was selected as an inductee into the 2024 Filene i3 Program.

VENDORS

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