For this month’s CU Times PRO webcast series for our members, we had a discussion about the incredible growth and expansion happening at the Albuquerque, N.M.-based Sunward Federal Credit Union.
It’s incredibly smart President/CEO Steph Sherrodd joined us to talk about her credit union’s recent acquisition of Mountain America Credit Union branches in Albuquerque and how it’s turned into a real opportunity for not only membership and revenue growth, but auto loan growth.
We talk about the recent 25% foreign auto tariffs announced by President Trump and how Sherrodd and her team are staying focused, despite what feels like chaos happening with the credit union auto lending market. How does she do it and how does she prep herself for what’s coming in 2025? Watch and learn!
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
