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WEST


The $2.7 billion, Springfield, Ore.-based SELCO Community Credit Union announced two promotions within SELCO Investment & Retirement Services, available through CUSO Financial Services, LP (CFS).

Josh Lusby was promoted to CFS wealth advisor and will operate out of SELCO’s Gateway Branch in Springfield. Lusby joined SELCO in 2007 and has delivered financial planning services to clients as a CFS financial advisor with SELCO Investment & Retirement Services since 2015. In 2019, he completed the CFP Board Examination and obtained his Certified Financial Planner certification.

Josh Lusby


Caleb Pickering was promoted to CFS financial advisor and will be based at SELCO’s Santa Clara Branch in Eugene, Ore. Lusby joined SELCO Investment & Retirement Services in 2022 as an investment consultant and moved up to the position of financial consultant in 2024.

Caleb Pickering

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The $9.1 billion, Santa Rosa, Calif.-based Redwood Credit Union promoted Esteban Zuno to SVP of wealth, insurance and deposit services. In his new role, Zuno will be responsible for the development and execution of strategic plans and financial services for wealth management, deposit services and RCU Insurance Services (RCUIS). He joined RCU in 2023 as vice president of wealth management, bringing over 18 years of experience in the credit union, banking and finance sector. He most recently worked for US Bancorp Investments. Zuno holds an executive certificate in financial planning and is a founding member and director of United Through Education. He is also active with the Bank Insurance Securities Association (BISA), where he was a recipient of the inaugural Rising Star award in 2018.

Esteban Zuno

EAST


Jeff Balestrini

The $8 billion, Enola, Pa.-based Members 1st Federal Credit Union hired Jeff Balestrini as chief consumer lending officer, effective March 10, 2025. In his new role, Balestrini will oversee the credit union’s consumer lending operations – including mortgage, indirect, home equity, card portfolio and lending fintech solutions – while leading a team dedicated to delivering innovative lending solutions and exceptional member service. Balestrini brings over 20 years of experience in lending, business development and strategic leadership, as well as expertise in asset liability management and financial operations. He most recently served as chief lending officer at Service 1st Federal Credit Union ($708 million, Danville, Pa.). Balestrini has completed three CUES CEO Institute programs.

MIDWEST


Mark Hoffmire

The $7.9 billion, Peoria, Ill.-based CEFCU announced one retirement and one promotion.

Chief Lending Officer Mark Hoffmire will retire on May 1, 2025 after 43 years of service. Throughout his tenure, Hoffmire has held various roles, including COO, SVP of lending, community president in San Jose, Calif., and vice president of mortgages. He currently serves as the Board chair for Goodwill Industries of Central Illinois.

Doug Hanley

Doug Hanley was promoted to chief lending officer, effective March 31, 2025. Hanley has been with CEFCU for 24 years and currently serves as SVP of lending. In his new role, he will direct the credit union’s strategies and risk management functions related to consumer lending, mortgage lending, business services/development and collection/loan servicing. He holds an MBA from Bradley University in Peoria. Hanley currently serves on the Advisory Board for the Turner Center for Entrepreneurship at Bradley University and recently served on the Board of Directors for the Center for the Prevention of Abuse.

Mindy Ball

The $14.5 billion, Caledonia, Mich.-based Lake Michigan Credit Union (LMCU) hired Mindy Ball as a mortgage loan officer for the credit union’s Southeast Michigan region. Ball brings over 30 years of mortgage industry experience, including previous work experience at LMCU. In her new role, Ball will use her extensive expertise to pair prospective homeowners with personalized lending solutions.

SOUTH


Tina Muth

Tina Muth was named Aggieland executive officer for Aggieland Credit Union, a subsidiary of the $935 million, Austin, Texas-based Greater Texas Credit Union. In her new role, she will oversee growth strategy and university relations for Aggieland CU, which has four branches in the Bryan-College Station, Texas area and is the official credit union of Texas A&M University. Muth has served in multiple leadership roles over the more than 30 years she has been with the credit union, most recently assistant vice president, market development and operations, where she led branch operations and targeted growth campaigns.

CUSOS


Chris Watkins

The St. Petersburg, Fla.-based Velera, formerly PSCU/Co-op Solutions, hired Chris Watkins as SVP of client service delivery. In his new role, Watkins will oversee the design and implementation of innovative service models, initiatives and procedures to ultimately deliver Velera financial institutions with exceptional, quality services and solutions. Watkins brings more than 20 years of experience providing seamless client experiences and driving client success across the financial services and market research industries. He most recently served as SVP, client success and experience at Global Payments Inc. Before that, he spent 16 years with client experience and market research company MaritzCX, where he ultimately served as client success practice leader.

Kevin Spear

Watkins will replace Kevin Spear, who is retiring from Velera at the end of March 2025. Spear joined Velera in 2006, serving as SVP of client relations and service until 2012. He rejoined Velera in 2019 as SVP of client service delivery.

Please send your People news items to Natasha Chilingerian at [email protected].

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.