The $1.6 billion, Capitola, Calif.-based Bay Federal Credit Union hired Mark Ely as SVP and chief marketing officer. In his new role, Ely will drive the credit union’s marketing evolution, focusing on elevating brand recognition and deepening community engagement to advance its mission of growing and thriving, one smile at a time. He will also champion a forward-thinking marketing approach that reflects Bay Federal’s commitment to innovation, community and service. Ely brings over 18 years of credit union and financial services marketing leadership experience, having most recently served as vice president, digital engagement and research at the $8 billion, Enola, Pa.-based Members 1st Federal Credit Union.

EAST

The $392 million, Kensington, Md.-based Signal Financial Federal Credit Union hired Jessica V. Jarrell (Walters) as vice president/controller. Jarrell brings over a decade of experience in financial management, accounting and auditing, having previously served in various roles for Kearney and Company and KPMG. She earned her MBA from Bowie State University in Bowie, Md., and is a certified Project Management Professional. She will obtain her Certified Public Accountant license by March 2025.

The $2.2 billion, Lowell, Mass.-based Jeanne D’Arc Credit Union appointed Bertie Greer, PhD as its newest board member. Greer is a global supply chain management expert and engineer with an extensive background in academia, and currently serves as the Rist Family Endowed Dean and Professor of Operations Management at the Manning School of Business at the University of Massachusetts Lowell. She spent the last 20 years in higher education leadership, including as a Full Professor of Global Supply Chain Management and the Associate Dean for Strategy and Planning in the Mike Ilitch School of Business at Wayne State University in Michigan. Before transitioning to academia, Greer began her career as an engineer, working in manufacturing juggernauts including Timken Roller Bearing, Ford Motor Company and Chrysler/Jeep. Her industry experience has included buyer-supplier partnerships, manufacturing, process improvement and quality management. She currently serves as a board member on the advisory board of the Mechanical Industrial Manufacturing Engineering at the University of Toledo, Life Leaders, Inc., Shah Academy for Leadership and Innovation, Advance Office for Faculty Equity and the Review Board of Decision Science Journal of Innovative Education.

CUSOS

Kyle Markland, CEO of Municipal Credit Union ($4.4 billion, New York, N.Y.), was appointed to the Board. Markland has over 40 years of experience in the credit union movement. He was CU Times’ Trailblazer CEO of the Year in 2012 and serves on the boards of the National Credit Union Foundation, Municipal Credit Union and Ronald McDonald House NYC Metro.