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The credit union technology partner Trellance announced a major business restructuring move Wednesday – the Tampa, Fla.-based organization is now known as Trellance Cooperative Holdings, Inc. and has launched three new business entities named Rise Analytics, Optiri and ProBridge.
Now operating as a holding company, Trellance said the restructuring was completed to “better support the credit union movement’s advancement in technology and data analytics,” as well as to empower CUSOs, added that its three new business entities “expand on the foundation laid by the former Trellance analytics, cloud and talent divisions.”
The first business, Rise Analytics, focuses on data analytics solutions, while the goal of the second business, Optiri, is to provide credit unions with technology solutions to enhance security, improve operational efficiency and ensure business continuity. The third, ProBridge, is a specialized talent solutions business that places industry professionals into roles including technology professionals. The websites for all three businesses are live and linked here, and according to Trellance Cooperative Holdings, all are being led by tenured Trellance executives.
Trellance Cooperative Holdings also said it will be empowering CUSOs through capital resources, shared operational services and industry adoption assistance.
“The entities that thrive today are agile, comfortable with change and willing to do what it takes to continuously improve,” Trellance Cooperative Holdings President/CEO Tom Davis said. “Launching three distinct brands gives each of our talented teams the flexibility to innovate faster and in a way that is supremely relevant and hyper-personalized to each of their clients’ distinctive needs.”
The announcement followed two significant, recent initiatives launched by Trellance – a partnership with the Credit Union Data Exchange (CUDX) and the creation of the annual EDGE Tech Conference.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
