Data
The Credit Union Data Exchange (CUDX), a shared data platform developed and managed by credit unions, has announced its first official partnership with Trellance. This collaboration will provide participating credit unions with free access to the CUDX platform for one year, funded through Trellance’s data-sharing agreement.
The CUDX platform offers a shared data pool comprising anonymized data from over four million credit union members nationwide. This resource enables credit unions to perform predictive modeling, develop targeted marketing strategies, benchmark against industry peers, analyze market expansion opportunities and attract new members from banks.
Several leading credit unions from states including Florida, Michigan, Virginia, Ohio, Oregon, Pennsylvania, Wyoming and California have already joined CUDX and contributed their data. This cooperative approach enhances credit unions’ ability to make informed decisions in marketing, risk management and member engagement, fostering industry growth and improving member satisfaction.
"We want to help move the needle not just for individual credit unions but for the credit union movement as a whole," Douglas Vanderpool, executive director at CUDX, said. "By partnering with CUDX, credit unions gain access to a valuable data set that enhances their ability to compete with banks. Thanks to our partnership with Trellance, the first early adopting credit unions will receive access to this data set free of charge for one year. All they need to do is join and share their data."
“This is a crucial step for not just CUDX’s growth, but for the continued growth and development of the credit union industry as a whole,” April Clobes, president/CEO of Michigan State University Federal Credit Union and chair of CUDX, said. "We’re excited to pull the data analytics readiness lever and bring this scaling opportunity to credit unions; it’s going to be a game changer for the industry, and a big leap forward in better understanding members’ behaviors and preferences," Mark Meyer, president/CEO of Filene Research Institute and president of CUDX, added.
As part of the partnership, Trellance will market to credit unions participating in CUDX. While Trellance will have read-only access to the data, it will not be able to manipulate or sell CUDX data. Instead, Trellance will leverage insights to support credit unions individually.
"This partnership with CUDX benefits both Trellance and the credit union movement," Trellance President/CEO Tom Davis said. "Trellance will be able to refine its marketing strategies for credit unions, while participating credit unions gain access to groundbreaking industry data. Our goal is to support the credit union industry in every way possible, and collaborating with CUDX is a powerful step toward fulfilling that mission."
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
