Detroit City Football Club (DCFC) has announced AlumniFi, the digital-first financial brand of the East Lansing, Mich.-based Michigan State Federal Credit Union (MSUFCU), as its exclusive financial partner. The multi-year agreement, facilitated by Sports Revenue Advisors, includes jersey sponsorship, financial education programs and expanded banking access for DCFC supporters.
Starting in the 2025 season, AlumniFi’s logo will be featured prominently on DCFC’s United Soccer League men’s and women’s teams, academy players and more than 3,000 youth players across Michigan.
Beyond the game, the partnership focuses on community-driven initiatives aimed at enhancing financial literacy and economic development in Detroit.
“Like Detroit City Football Club, we believe in the power of community,” April Clobes, AlumniFi's president/CEO, said. “This partnership is about more than banking — it’s about providing financial empowerment and opportunities that help Detroit thrive.”
“Detroit City FC is excited to partner with a financial institution that aligns with our values,” DCFC CEO and Co-owner Sean Mann said. “AlumniFi will work with us on a shared vision for a stronger, more connected Detroit, creating an environment where everyone from youth to adults can thrive.”
Expanding Banking Access for DCFC Supporters
As part of the partnership, AlumniFi will introduce a branded ATM at Keyworth Stadium and launch exclusive DCFC-themed debit and credit cards with perks such as discounts on merchandise, tickets and events.
Fans can see the new AlumniFi-branded jerseys debut on March 8, 2025, when DCFC kicks off its season in Miami. The club’s home opener is set for March 22, 2025 at Keyworth Stadium against Birmingham Legion.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
