Credit: KHUNKORN/Adobe Stock

Personal relationships are crucial to credit unions because of their strong relationship and membership model. Prioritizing members’ financial well-being and trust also helps create a positive experience and is a vital component of success. When members feel valued and understood, loyalty and long-term engagement can improve.  

While credit unions have seen a significant transformation in member interactions and operations efficiency, there is more to be done to create a frictionless experience. Artificial intelligence presents opportunities and challenges in enhancing member experience across channels to improve satisfaction as members interact with their financial partners. However, as technology continues to advance, credit unions must balance the need for greater efficiency with personalized interactions to maintain satisfaction and loyalty.  

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

FinTech