MIDWEST

The $3.1 billion, Appleton, Wis.-based Fox Communities Credit Union hired Adam Hatlak into the newly-created position of vice president of marketing analytics and strategy. In his new role, Hatlak will provide leadership for the digital marketing team. He will be responsible for building out digital and targeted marketing strategies, with virtual member acquisition and engagement being a key focus area. Previously, Hatlak served in various marketing and analytics roles at Miller Electric, and prior to that he worked at Nielsen.

LAFCU ($1.1 billion, Lansing, Mich.) hired Tamera Carter as vice president of membership growth and development. In her new role, Carter will lead efforts to expand the credit union’s membership by optimizing the member experience and fostering meaningful connections between LAFCU and the communities it serves. Her responsibilities include collaborating with multi-departmental teams to identify opportunities for continuous improvement, ensuring every member touchpoint reflects LAFCU’s commitment to delivering exceptional service. Carter brings over 17 years of experience in the financial industry, including managing branch operations, driving sales performance, ensuring compliance, and supporting financial wellness for individuals and businesses. She serves as vice president of the Lansing City Council and holds a master’s degree in organizational leadership from Cornerstone University in Grand Rapids, Mich. In 2018, she was named a recipient of the 10 Over the Next Ten Award by the Lansing Regional Chamber of Commerce, which honors the region’s top young professionals expected to make significant contributions over the next decade. She is also a 2017 graduate of the Leadership Lansing program.