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Main shopping district in small townI used to get quietly frustrated every time I heard a board member or CEO explain that what separated their credit union from other financial institutions was their customer service. “After all,” I said to myself, “doesn’t everyone provide good customer service?” Not anymore.
Now that I seek out paying clients for a living, I often try to avoid sounding like a middle-aged curmudgeon, even though a strong argument can be made that I am indeed guilty as charged.
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