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Despite the finance market stabilizing over recent months, elevated interest rates and high vehicle prices are continuing to influence consumers’ purchasing decisions – resulting in market share fluctuation.

In the third quarter of 2024, captives continued to lead the new vehicle market share at 58.67%, a slight increase from 58.36% last year, according to Experian’s latest State of the Automotive Finance Market Report. They were followed by banks at 22.65%, from 21.98% in Q3 2023 and credit unions at 10.07%, from 13.11% the year prior.

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