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While branch transformation has been a topic in the North American banking space for over a decade, it has recently become a key area of focus for financial institutions looking to keep up with changing consumer preferences. Credit unions, in particular, are now looking to migrate a number of branch staff activities to ATMs, kiosks or other dedicated machines using video to meet the changing needs of their members.
During the pandemic, the banking industry saw increased ATM usage as in-person branch visits were limited. As a result, the demand for two-way video solutions has grown exponentially. According to reports from Windstream Enterprise from the summer of 2022, more than a third of U.S. financial institutions were using video in some capacity, and that demand is expected to continue.
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