Times Square, New York, NY.
As part of a new campaign, the $13.3 billion Bethpage Federal Credit Union is showing its support for the many economic and community contributions of women entrepreneurs by giving them a big platform to promote their business with free advertising on high-traffic billboards, called “Bethboards.”
"Women-owned small businesses are at the forefront of redefining the way business is done, and we are excited to celebrate them," Bethpage President/CEO Linda Armyn said in a prepared statement. "We want to hear the stories of female leaders that are making a difference in their communities and do what we can to help them increase visibility and achieve continued growth and success."
The first two Bethboards are now live in Times Square, celebrating the Brooklyn-based family saving, financial literacy and smart spending app, Goalsetter, founded by Tanya VanCourt, and the Long Island leadership and team development firm, MGXW Consulting, led by founders Mimi Bishop and Jackie Ghedine.
Based on Long Island, Bethpage is New York’s largest credit union and currently serves 16,690 small business owners. Throughout the New York metro area, the credit union estimates there are more than one million women-owned companies.
On a national scale, the 13 million women-owned businesses generate an estimated $2.1 trillion in revenue, employ 10.5 million people, and are responsible for $499.4 billion in annual payroll, according to the U.S. Census Bureau.
Last month, Bethpage launched its "Money Like a Woman" campaign, which promotes financial inclusivity, celebrates women's approach to finances and recognizes the vital role women play in society — breaking barriers and leading in industries such as music, entertainment, sports, business and education.
“Bethboards” is one of the campaign initiatives.
“Money Like a Woman” also shines a spotlight on women as financial leaders, whether at the helm of a business or the heart of their household. It introduces a fresh, collaborative approach to finances — one that fosters empowerment and positive change for everyone, according to Bethpage.
“We’re challenging outdated stereotypes and celebrating the significant contributions women bring to their families, workplaces and communities," Armyn said. "Women are already the CFOs in most households, managing spending, bills and cash flow. This campaign is inspired by them — but it’s a message for everyone. You don’t have to be a woman to manage your money like one."
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