There’s a credit union president/CEO who has lived a credit union life full of successes, challenges and who has a perspective on this industry many of us envy. Kevin Brauer, president/CEO of New Jersey’s largest credit union, Basking Ridge, N.J.-based Affinity Federal Credit Union ($4.1 billion in assets, 231,022 members) joins us on the latest "Shared Accounts With CU Times" podcast to share his thoughts on the shifting ground credit unions have existed on since he began in the industry in 1990.
Brauer said he’s seen a shift in how credit unions were much more cooperative with each other 30 years ago compared to now. And he attributes some of that change to the increased competition or “coopertition” happening in this financial industry.
“Now as you have various credit unions in various communities, trying to seek out the same group of members, it makes for competition and a little less sharing because you don’t want to give away what you’re working on or what you’re having success with,” said Brauer.
We discuss leadership changes, digital challenges, member retention issues and a growing concern over regulatory pressures.
Brauer’s lovable New York accent is something we could listen to all day. Listen for yourselves!
© 2025 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.