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The Fed’s recent rate cuts mean both good and bad news for credit unions. Some good news is lower borrowing costs, which enables credit unions to offer more competitive loan rates and attract members seeking affordable options. The bad news is that, as we speak, your members with student loan debt are being aggressively targeted by competitors.

Other lenders aren’t sitting on the rate cut – they’re flooding your members’ inboxes, sending pre-approved direct mail pieces, bombarding them with ads and offering enticing refinancing deals to lure them away from your credit union. Every day you wait is another day your competitors gain ground.


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