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The Great Resignation, an aging workforce and workplace cultural shifts driven by Gen Z have added pressure to the war for talent among credit unions. According to a recent study, turnover remains high for both frontline workers and management, and retaining employees is a top strategic priority for credit unions this year.

While many credit unions focus on culture, training and flexibility as a retention strategy, our research suggests there is still work to be done. According to ActivTrak’s 2024 State of the Workplace report, disengagement among employees is growing. Across multiple industries, 20% of employees are disengaged due to ongoing underutilization, up 67% since 2021. At the same time, 7% of employees risk burnout due to overutilization. In the financial sector specifically, disengagement increased by an overwhelming 157%.

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