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As credit unions plan their budgets for 2025, there is an increasing focus on innovation, and artificial intelligence is playing a pivotal role in shaping this evolution. However, while AI solutions are proving extremely successful in areas like fraud detection and risk management, customer engagement is an emerging area where credit unions must approach AI implementation with caution, ensuring compliance and ethical responsibility.

Not surprisingly, AI is top of mind for many credit unions. In fact, Jack Henry’s 2024 report revealed that relative to banks, credit unions give outsized priority to investments in AI. Credit unions are also allocating more of their budgets to data analytics and automation.


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