Fresh off spending a packed few days at Money 20/20, one of the financial services industry’s biggest conferences, Fintel Connect Founder and CEO Nicky Senyard found some time in her busy schedule to sit down with CU Times for the second time this year. During her return to the Shared Accounts With CU Times podcast, Senyard discusses the findings of a new Fintel Connect study, the Financial Industry Affiliate Marketing Report, and its implications for credit unions. She also shares her insights on how AI is being used in financial product marketing and what credit unions are looking for the most in affiliate marketing partners these days.
She also tackles compliance, detailing the biggest third-party marketing content risks credit unions are facing and how they can leverage AI to keep themselves from entering a regulatory violation nightmare. And, we continue a conversation we started while recording Senyard’s first Shared Accounts episode about leadership and women in the workplace, during which she reveals how her employees are successfully balancing the demands of their careers with motherhood.
In this episode, Senyard once again proves herself to be an eloquent, forward-thinking and insightful friend to credit unions. Don’t miss our lively conversation!
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
