Making a Positive Impact on Members’ Lives Beyond Financial Services

ORNL’s unwavering focus on the well-being of its member community has made it one of the largest credit unions in East Tennessee. It also earned the organization multiple Credit Union Times Luminaries Awards nominations — two individual nominations in the categories of “Credit Union Executive Leadership — C-Suite (all asset sizes)” and “Credit Union Rising Star Individuals — $4B & higher,” and one organizationally in the “Innovation in Tech (AI/Cybersecurity/Mobile Banking)” category.

In this “Meet the Luminaries” podcast, ORNL FCU’s CFO Kristin Robertucci and EVP & CIO Dawn Brummett talk about how they keep the entire organization focused on improving the lives of its members — and the broader community — through collaboration and thinking outside the box. You’ll hear about:

• How ORNL’s sense of responsibility to its members informs all decision-making — especially as it relates to making a difference in members’ lives and those in underserved areas;
• How ORNL was able to completely reshape one specific deposit account to make it fee-free and full of perks, while creating new investment strategies and internal efficiencies to offset the cost of these changes;
• The best practices required for continued success and future growth, such as eliciting feedback from members and working with best-in-class industry vendors and partners.