Retired NFL guard Joe Andruzzi (in back row) with All One CU team members at a celebration of the credit union's new name earlier in October. Retired NFL guard Joe Andruzzi (in back row) with All One CU team members at a celebration of the credit union's new name earlier in October. (Credit/All One CU LinkedIn page)

The $901 million Leominster Credit Union in Leominster, Mass., has a new name: All One Credit Union.

According to an announcement from All One on Wednesday, the new name took effect on Oct. 7. It also unveiled a new website, all-onecu.com, to reflect that new name and brand, and celebrated the change earlier in October with a ribbon cutting and meet-and-greet event with retired NFL guard Joe Andruzzi.

All One said the new name reflects its commitment to its members and communities, embodies its values, encompasses everything it stands for and is inclusive to all.

"As we evolve, it is important our brand evolves, while delivering a message that is welcoming and meaningful across the counties we serve," according to a statement from the credit union. "As we consistently strive to stay progressive and competitive, and work toward helping our members achieve their financial goals, we will continue to build on our products and services, enhance efficiencies and improve technology, all while positioning the institution for future success."

All One operates 10 branches in Massachusetts, including three high school branches, and serves approximately 37,000 members, according to the NCUA.

"This is a momentous occasion, marking a new chapter in our rich history," All One President/CEO Barbara Mahoney stated. "We're confident that our new name and brand perfectly captures the ongoing partnership we share with our members, the trust we've built, and our unwavering commitment to the communities we serve."

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Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.