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TruStage in Madison, Wis., announced Tuesday that it will be giving $1 million to the African-American Credit Union Coalition's (AACUC) Future Fund, a new funding source launched by the organization in March to ensure its long-term strength and sustainability regardless of economic downturns and socio-political headwinds.
The donation will be paid out over three years in the form of a direct cash contribution, according to TruStage.
What's more, to encourage more fundraising for the Future Fund among credit unions, TruStage established a new Charitable Donation Account (CDA) called the Commitment to Change directed CDA.
According to TruStage, contributions made to the Commitment to Change directed CDA will support AACUC programming focused on:
- Internships and Leadership Development: Building a succession pipeline for the credit union system and securing the safety and legacy of the people helping people philosophy.
- Long-Term Small Credit Union Sustainability: Ensuring the viability and vibrancy of the credit unions that are at greatest risk of mergers, acquisition and member attrition.
- Wealth Building and Community Impact Programs: Supporting credit unions and community-based organizations on initiatives that improve financial access, inclusion and well-being for communities of color.
CDAs are customizable and help credit unions give funds to qualified charities while expanding their investment options.
"TruStage is committed to making a brighter financial future accessible to everyone," TruStage President/CEO, Terrance Williams stated. "The work AACUC does is critical to making that mission a reality in an increasingly diverse country. We're proud to partner with them and help more credit unions serve more members."
AACUC President/CEO Renée Sattiewhite added, "The TruStage $1 million direct cash donation and other significant programmatic support is being recognized as the very first Legacy Corporate Partnership. This partnership signifies and strengthens the commitment, dedication and thought leadership I have credited to TruStage (formerly CUNA Mutual Group) for the last decade."
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
