Millennial employees gathered in boardroom for training, black boss ceo leader leading corporate team during seminar learning at modern office. Internship and leadership coaching and education concept Credit/AdobeStock

When you think of brands that create a following of obsessed customers, maybe you think of In-N-Out Burger, Apple or Amazon. It's not a coincidence. Those companies work hard to create a customer experience that is "obsession level." Jeff Bezos said of Amazon, "The number one thing that has made us successful, by far, is obsessive focus on the customer as opposed to obsession over the competitor."

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