MSUFCU Unveils First Cohort of ‘Women of Sparta’ Program

The credit union announces a new and “revolutionary” approach to its NIL program.

MSUFCU’s Women of Sparta for 2024-2025. Credit/MSUFCU

Four months after announcing what officials called a “revolutionary” approach to its Name, Image and Likeness (NIL) programs, the East Lansing, Mich.-based Michigan State University Federal Credit Union ($7.8 billion in assets, 359,937 members) announced its first group included in its “Women of Sparta” NIL program.

MSUFCU took a unique position by focusing its NIL program on Michigan State University women’s athletics. The credit union’s initiative is designed to provide student-athletes with support that transcends typical NIL deals focused only on financial compensation.

On Monday, MSUFCU announced the first group of female athletes in its “Women of Sparta” venture. The athletes include the following:

“Being a Woman of Sparta is an incredible opportunity to advance women’s sports at MSU,” Sydnee Sinn, a sophomore in cross-country, said. “This program allows me to integrate my passions for athletics, community service, social media and personal development.”

For those student-athletes participating in Women of Sparta, according to MSUFCU, they “will benefit from a range of opportunities tailored to support their holistic development, including financial education, personal branding workshops, mentorship programs, job shadowing, internship opportunities and an expanded NIL program.”

The Women of Sparta program offers more than traditional NIL arrangements, according to Monday’s announcement. It includes financial education, personal branding workshops, mentorship programs, job shadowing and internship opportunities. MSUFCU’s expanded NIL program is dedicated to helping student-athletes build essential professional skills and achieve success in their future careers.

“We are proud to welcome these remarkable student-athletes to our NIL partnership and to offer a program that significantly enhances their financial well-being, leadership skills, and career readiness,” April Clobes, president/CEO at MSUFCU, said. “Women of Sparta aims to amplify the voices of women’s sports athletes, provide them with vital life skills, and create pathways for their success both on and off the field.”