Still shots from Dillon Gabriel's campaign with Unitus Community CU. (Credit/Unitus Community CU)
In 2021, soon after the National Collegiate Athletic Association (NCAA) began allowing student athletes to make money off of their name, image and likeness (NIL), the $2.9 billion, Lake Mary, Fla.-based Addition Financial Credit Union became one of the first financial cooperatives to secure an NIL deal. As part of this deal, Addition Financial partnered with Dillon Gabriel, who at the time was the starting quarterback for the University of Central Florida Knights.
Gabriel, now a quarterback for the University of Oregon Ducks following a brief stop playing for the Sooners at the University of Oklahoma, is now linked to Unitus Community Credit Union. According to an announcement this week from the $1.7 billion, Portland, Ore.-based credit union, it is partnering with Gabriel on a financial wellness social media campaign set to launch this month.
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
