Louisiana CU League Becomes ‘Luminate’
The new name and branding comes as a new vision statement is also unveiled during its annual conference.
During the opening ceremony for the Louisiana Credit Union League’s annual conference Thursday, the league’s President/CEO, Juan Fernandez, surprised the audience with an announcement by unveiling the league’s new name: Luminate.
According to Luminate officials, the name represents a path forward for the 90-year-old league and for its member credit unions across Louisiana “enhancing their visibility, and strengthening their impact on local communities.”
Fernandez said, “We are thrilled to embark on this transformative journey as Luminate. This evolution embodies a new era for our organization, building upon our strong foundation to serve our members with unparalleled excellence. It demonstrates our commitment to delivering a proactive advocacy program that puts credit unions first, educational programming that trains and develops the next generation of leaders in our movement, and the innovation and collaboration that ensures that no credit union is left behind.”
Along with the new name, the new branding and a new vision statement were unveiled. According to a statement from Luminate, the new vision statement of “’Collaborate. Innovate. Thrive’ underscores its commitment to fostering collaboration, driving innovation and ensuring the thriving future of Louisiana’s credit unions.”
Luminate expects to gradually roll out its new branding across all of its digital channels and marketing materials, and through the creation of a new website.
Luminate worked with On the Mark Strategies and Vienna Creative to assist with the rebranding process.