Luminate President/CEO Juan Fernandez announces the new league name on July 25, 2024.
Credit/Luminate
During the opening ceremony for the Louisiana Credit Union League's annual conference Thursday, the league's President/CEO, Juan Fernandez, surprised the audience with an announcement by unveiling the league's new name: Luminate.
According to Luminate officials, the name represents a path forward for the 90-year-old league and for its member credit unions across Louisiana "enhancing their visibility, and strengthening their impact on local communities."
Fernandez said, "We are thrilled to embark on this transformative journey as Luminate. This evolution embodies a new era for our organization, building upon our strong foundation to serve our members with unparalleled excellence. It demonstrates our commitment to delivering a proactive advocacy program that puts credit unions first, educational programming that trains and develops the next generation of leaders in our movement, and the innovation and collaboration that ensures that no credit union is left behind."
The new Luminate name and brand colors. Along with the new name, the new branding and a new vision statement were unveiled. According to a statement from Luminate, the new vision statement of "'Collaborate. Innovate. Thrive' underscores its commitment to fostering collaboration, driving innovation and ensuring the thriving future of Louisiana's credit unions."
Luminate expects to gradually roll out its new branding across all of its digital channels and marketing materials, and through the creation of a new website.
Luminate worked with On the Mark Strategies and Vienna Creative to assist with the rebranding process.
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Michael Ogden
Editor-in-Chief at CU Times. To connect, email at [email protected]. As Editor-in-Chief of CU Times since 2016, Michael Ogden has led the editorial team in all aspects of content strategy and execution, including the creation of the publication’s exclusive and proprietary research database of the credit union industry’s economic landscape. Under Michael’s leadership, CU Times has successfully shifted to an all-digital editorial product with new focuses on the payments, fraud, lending and regulatory beats. Most recently, he introduced a data-focused editorial product for subscribers that breaks down credit union issues into hard data, allowing for a deeper and more factual narrative for readers. In 2024, he launched the "Shared Accounts With CU Times" podcast, which offers a fresh, inside-the-newsroom perspective through interviews with leaders from the credit union industry and the regulatory world. He dives into pressing credit union issues, while revealing the personalities working behind-the-scenes to push the credit union world forward. His background includes years as a radio and TV anchor/reporter and a public relations and digital/social media manager, where he covered the food and music industries, as well as cooperatives and credit unions. Over the years, he has launched numerous exclusive video and podcast series, including a successful series of interactive backstage interviews with musicians at music festivals, showcasing his social media and live streaming production skills.
